{"id":10355,"date":"2018-12-12T12:06:02","date_gmt":"2018-12-12T12:06:02","guid":{"rendered":"http:\/\/localhost:8080\/?p=10355"},"modified":"2018-12-12T12:06:02","modified_gmt":"2018-12-12T12:06:02","slug":"orientations-strategiques-orange-france-intervention-de-michel-jumeau","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2018\/12\/12\/orientations-strategiques-orange-france-intervention-de-michel-jumeau\/","title":{"rendered":"Orientations strat\u00e9giques Orange France : intervention de Michel Jumeau"},"content":{"rendered":"<h3>Contexte<\/h3>\n<p style=\"text-align: justify; text-indent: 0cm;\">Michel Jumeau, nomm\u00e9 r\u00e9cemment directeur ex\u00e9cutif adjoint aupr\u00e8s de Fabienne Dulac, continue \u00e0 diriger DMGP (marketing et digital). Il s\u2019agit donc un poste strat\u00e9gique qui orchestre nos offres et services, les canaux de commercialisation, le service client ainsi que la mise en \u0153uvre entre le national (DN) et les DO.<\/p>\n<p style=\"text-align: justify; text-indent: 0cm;\">Deux objectifs sont \u00e0 atteindre en 2022 :<\/p>\n<ul>\n<li style=\"text-align: justify;\">un <strong>NPS <\/strong>(satisfaction) au niveau de celui de Toyota (passant de 10 \u00e0 40)<\/li>\n<li style=\"text-align: justify;\">une augmentation de notre CA (+&nbsp;67%) par la <strong>diversification<\/strong>: foisonnements (open\u2026) et nouveaux services (TV, Orange Bank, SmartLife, etc.).<\/li>\n<\/ul>\n<p style=\"text-align: justify; text-indent: 0cm;\">Entre temps la part historique de notre CA, essentiellement le fixe, devrait \u00eatre divis\u00e9e par 2 d\u2019ici 2022.<\/p>\n<p style=\"text-align: justify; text-indent: 0cm;\">La diff\u00e9renciation par la qualit\u00e9 du service (r\u00e9seau, digital, client, SAV\u2026) sera la cl\u00e9 indispensable de cette croissance.<br \/> Apple, 1\u00e8re soci\u00e9t\u00e9 mondiale en capitalisation et n\u00b01 en marge du secteur, r\u00e9ussit cette strat\u00e9gie avec un NPS \u00e0 87%.<\/p>\n<h3>Analyse de la CFE-CGC<\/h3>\n<p style=\"text-align: justify; text-indent: 0cm;\">Faire du NPS le facteur essentiel de notre r\u00e9ussite d\u2019ici 2022 nous semble \u00e0 la fois&nbsp;:<\/p>\n<p style=\"text-align: justify; text-indent: 0cm;\"><strong>Judicieux <\/strong>compte tenu de nos contraintes (une guerre des prix serait pr\u00e9judiciable \u00e0 l\u2019emploi et au bien-\u00eatre des salari\u00e9s)<\/p>\n<p style=\"text-align: justify; text-indent: 0cm;\">Tr\u00e8s, voire trop, <strong>ambitieux<\/strong> si l\u2019entreprise ne se donne pas les bons moyens (meilleure r\u00e9mun\u00e9ration incitative, d\u00e9veloppement des comp\u00e9tences, investissements cons\u00e9quents dans le digital, le r\u00e9seau, la qualit\u00e9 d\u00e9livr\u00e9e etc.) pour atteindre ce niveau<\/p>\n<p style=\"margin-bottom: 10px;\">La CFE CGC souhaite que Michel Jumeau revienne r\u00e9guli\u00e8rement devant notre instance pour rendre compte de cette progression vers les objectifs 2022<\/p>\n<p style=\"text-align: justify; text-indent: 0cm;\">Retrouvez <a href=\"http:\/\/alfresco.cfecgc-orange.org\/share\/page\/site\/section-vmf\/document-details?nodeRef=workspace:\/\/SpacesStore\/46852696-00d4-4faf-aa29-f94d148fd5ef\">l\u2019int\u00e9gralit\u00e9 du dossier<\/a><\/p>\n<p><br style=\"page-break-before: always;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contexte Michel Jumeau, nomm\u00e9 r\u00e9cemment directeur ex\u00e9cutif adjoint aupr\u00e8s de Fabienne Dulac, continue \u00e0 diriger DMGP (marketing et digital). Il s\u2019agit donc un poste strat\u00e9gique qui orchestre nos offres et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10355","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"blog_post_layout_featured_media_urls":{"thumbnail":"","full":""},"categories_names":{"1":{"name":"Uncategorized","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/uncategorized\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/10355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=10355"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/10355\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=10355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=10355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=10355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}