{"id":10572,"date":"2019-01-25T11:32:48","date_gmt":"2019-01-25T11:32:48","guid":{"rendered":"http:\/\/localhost:8080\/?p=10572"},"modified":"2019-01-25T11:32:48","modified_gmt":"2019-01-25T11:32:48","slug":"facebook-ne-vend-pas-vos-donnees-personnelles-mais","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2019\/01\/25\/facebook-ne-vend-pas-vos-donnees-personnelles-mais\/","title":{"rendered":"Facebook \u00ab\u00a0ne vend pas \u00a0\u00bb vos donn\u00e9es personnelles, mais\u2026"},"content":{"rendered":"

\"mark<\/p>\n

\n

Photo Marcio Jose Sanchez \/ AP<\/p>\n<\/figure>\n

Sous le feu nourri des critiques en 2018, Mark Zuckerberg a souhait\u00e9 \u00ab clarifier la mani\u00e8re dont Facebook fonctionne \u00bb, via une tribune libre, publi\u00e9e simultan\u00e9ment dans le Wall Street Journal<\/a> (24\/01\/2019)<\/strong> et dans plusieurs titres de presse europ\u00e9ens, dont Le Monde<\/a> (25\/01\/2019<\/strong>, malheureusement via un article r\u00e9serv\u00e9 aux abonn\u00e9s). Le patron de Facebook y r\u00e9p\u00e8te notamment que sa soci\u00e9t\u00e9 \u00ab ne vend pas les donn\u00e9es personnelles \u00bb de ses utilisateurs.<\/p>\n

Tout ce qu\u2019il dit est vrai, mais un article (\u00e0 lire dans Numerama<\/a> \u2013 Julien Cadot \u2013 25\/01\/2019<\/strong>) nous rappelle ce qu\u2019il ne dit pas :<\/p>\n

\n

(\u2026) quand il est question de vendre des donn\u00e9es pour la publicit\u00e9, il est \u00e9vident que Facebook ne les vend pas : il n\u2019a aucun int\u00e9r\u00eat, en tant qu\u2019entreprise, \u00e0 faire sortir ce pr\u00e9cieux tr\u00e9sor de son enclave. Si Facebook vendait vos donn\u00e9es \u00e0 une marque, pourquoi paierait-elle Facebook la fois d\u2019apr\u00e8s, pour vendre ses produits ? Et pourtant, une fois cette tournure exclue, on se rappelle que Facebook vend un droit d\u2019utilisation de ces profils publicitaires cibl\u00e9s. Ce qui, pour l\u2019utilisateur, est exactement la m\u00eame chose en termes d\u2019exp\u00e9rience : il va \u00eatre press\u00e9 par la publicit\u00e9 cibl\u00e9e.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Photo Marcio Jose Sanchez \/ AP Sous le feu nourri des critiques en 2018, Mark Zuckerberg a souhait\u00e9 \u00ab clarifier la mani\u00e8re dont Facebook fonctionne \u00bb, via une tribune libre, publi\u00e9e […]<\/p>\n","protected":false},"author":1,"featured_media":10571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[129],"tags":[],"class_list":["post-10572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-numerique"],"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/01\/mark_zuckerberg_012019-150x150.jpg",150,150,true],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/01\/mark_zuckerberg_012019.jpg",688,431,false]},"categories_names":{"129":{"name":"Num\u00e9rique","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/revue-de-web\/actu-numerique\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/01\/mark_zuckerberg_012019-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/01\/mark_zuckerberg_012019.jpg",300,188,false],"cvmm-medium-plus":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/01\/mark_zuckerberg_012019.jpg",305,191,false],"cvmm-portrait":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/01\/mark_zuckerberg_012019.jpg",400,251,false],"cvmm-medium-square":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/01\/mark_zuckerberg_012019.jpg",600,376,false],"cvmm-large":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/01\/mark_zuckerberg_012019.jpg",688,431,false],"cvmm-small":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/01\/mark_zuckerberg_012019.jpg",130,81,false],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/01\/mark_zuckerberg_012019.jpg",688,431,false]},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/10572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=10572"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/10572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media\/10571"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=10572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=10572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=10572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}