{"id":11192,"date":"2019-05-02T06:50:06","date_gmt":"2019-05-02T06:50:06","guid":{"rendered":"http:\/\/localhost:8080\/?p=11192"},"modified":"2019-05-02T06:50:06","modified_gmt":"2019-05-02T06:50:06","slug":"en-france-orange-souffre-de-la-guerre-des-promotions","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2019\/05\/02\/en-france-orange-souffre-de-la-guerre-des-promotions\/","title":{"rendered":"En France, Orange souffre de la guerre des promotions"},"content":{"rendered":"<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-7451\" src=\"http:\/\/localhost:8080\/wp-content\/uploads\/2017\/01\/orange.jpg\" width=\"600\" height=\"300\" alt=\"orange\" \/><\/p>\n<figure>\n<p>Photo&nbsp;: Yves Herman<\/p>\n<\/figure>\n<blockquote>\n<p>\u00c7a n&rsquo;\u00e9tait pas arriv\u00e9 depuis deux ans. <a href=\"https:\/\/www.orange.com\/fr\/content\/download\/50294\/1433389\/version\/2\/file\/1Q19%20Presentation%20-%20FR%20-%20vDef.pdf\" target=\"_blank\" rel=\"noopener\">Au titre du premier trimestre, Orange a publi\u00e9<\/a> un chiffre d&rsquo;affaires en baisse de 1,8% en France, son principal march\u00e9, \u00e0 4,4 milliards d&rsquo;euros. Et ce, alors que l&rsquo;op\u00e9rateur historique a gagn\u00e9 des abonn\u00e9s dans le mobile (+19.000 sur la p\u00e9riode), et l&rsquo;Internet fixe (+49.000). (\u2026) Plusieurs facteurs, aux dires d&rsquo;Orange, expliquent cette baisse du chiffre d&rsquo;affaires. En premier lieu, il y a la concurrence et la guerre des promotions qui, selon l&rsquo;op\u00e9rateur, se poursuit.<\/p>\n<p>\u00ab Au premier trimestre, l&rsquo;environnement concurrentiel reste tr\u00e8s difficile \u00bb, a d\u00e9clar\u00e9 Ramon Fernandez, le directeur financier du groupe. Avant de fusiller, sans les citer, les d\u00e9griffes de ses rivaux Bouygues Telecom et SFR. \u00ab Vous n&rsquo;avez pas de pays en Europe avec des promos \u00e0 vie r\u00e9currentes, a-t-il lanc\u00e9. Et c&rsquo;est donc une sorte de sp\u00e9cificit\u00e9 dans laquelle certains op\u00e9rateurs se sont engag\u00e9s, si ce n&rsquo;est enferm\u00e9s, qui font du volume au d\u00e9triment de la valeur. \u00bb<\/p>\n<\/blockquote>\n<p><strong>A lire dans <a href=\"https:\/\/www.latribune.fr\/technos-medias\/telecoms\/en-france-orange-souffre-de-la-guerre-des-promotions-815759.html\" target=\"_blank\" rel=\"noopener\">La Tribune<\/a> \u2013 Pierre Mani\u00e8re \u2013 30\/04\/2019<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photo&nbsp;: Yves Herman \u00c7a n&rsquo;\u00e9tait pas arriv\u00e9 depuis deux ans. Au titre du premier trimestre, Orange a publi\u00e9 un chiffre d&rsquo;affaires en baisse de 1,8% en France, son principal march\u00e9, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[128],"tags":[],"class_list":["post-11192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-telecoms"],"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2017\/01\/orange-150x150.jpg",150,150,true],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2017\/01\/orange.jpg",576,354,false]},"categories_names":{"128":{"name":"T\u00e9l\u00e9coms","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/revue-de-web\/actu-telecoms\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2017\/01\/orange-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2017\/01\/orange.jpg",300,184,false],"cvmm-medium-plus":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2017\/01\/orange.jpg",305,187,false],"cvmm-portrait":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2017\/01\/orange.jpg",400,246,false],"cvmm-medium-square":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2017\/01\/orange.jpg",576,354,false],"cvmm-large":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2017\/01\/orange.jpg",576,354,false],"cvmm-small":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2017\/01\/orange.jpg",130,80,false],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2017\/01\/orange.jpg",576,354,false]},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/11192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=11192"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/11192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media\/7451"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=11192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=11192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=11192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}