{"id":11401,"date":"2019-05-20T19:38:15","date_gmt":"2019-05-20T19:38:15","guid":{"rendered":"http:\/\/localhost:8080\/?p=11401"},"modified":"2019-05-20T19:38:15","modified_gmt":"2019-05-20T19:38:15","slug":"l-avenir-du-groupe-orange-est-il-en-zone-afrique-moyen-orient","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2019\/05\/20\/l-avenir-du-groupe-orange-est-il-en-zone-afrique-moyen-orient\/","title":{"rendered":"Zone Afrique &#038; Moyen-Orient: le Groupe Orange poursuit sa strat\u00e9gie de conqu\u00eate"},"content":{"rendered":"<p>[<em>French version here\/English version below<\/em>]<\/p>\n<p>Dans le cadre du Comit\u00e9 de Groupe Monde d&rsquo;Orange des 14, 15 et 16 mai 2019 \u00e0 Paris, la Direction du Groupe a inscrit \u00e0 l&rsquo;ordre du jour un point sur les op\u00e9rations en Afrique et au Moyen-Orient, pr\u00e9sent\u00e9 par Alioune Ndiaye et Clotilde Boury, respectivement Directeur g\u00e9n\u00e9ral ex\u00e9cutif et Directrice des Ressources Humaines et de la communication interne d&rsquo;Orange Afrique &#038; Moyen-Orient.<\/p>\n<p>Si la connectivit\u00e9 reste un enjeu fort pour la zone Afrique &#038; Moyen-Orient, le Groupe poursuit une strat\u00e9gie d&rsquo;\u00e9volution de ses m\u00e9tiers et de cr\u00e9ation de valeur en se d\u00e9veloppant autour de nouveaux usages et services. Sans ambiguit\u00e9, Orange Afrique et Moyen-Orient a pour ambition de devenir l&rsquo;op\u00e9rateur multiservices pr\u00e9f\u00e9r\u00e9 des populations africaines et conqu\u00e9rir le leadership sur sa zone en 2025, encourag\u00e9 par les performances enregistr\u00e9es en 2017 et 2018, permettant une compensation de l&rsquo;\u00e9rosion de la voix et le d\u00e9clin de l&rsquo;international par les relais de croissance que sont devenus la data mobile et Orange Money.<\/p>\n<p>Quelques chiffres viennent mat\u00e9rialiser tout le potentiel de croissance que d\u00e9tient le continent africain pour le Groupe Orange:<\/p>\n<ul>\n<li>1 milliard d&rsquo;Africains ne sont pas encore connect\u00e9s \u00e0 Internet<\/li>\n<li>malgr\u00e9 le succ\u00e8s reconnu d&rsquo;Orange Money, le taux de bancarisation en Afrique sub-saharienne demeure inf\u00e9rieur \u00e0 10%<\/li>\n<li>le PIB du continent africain est en croissance de 4.1%, avec une projection \u00e0 5.3% en 2022<\/li>\n<li>si 1 Africain sur 2 est \u00e9quip\u00e9 d&rsquo;un mobile aujourd&rsquo;hui, 680 millions de smartphones circuleront sur le continent en 2020<\/li>\n<li>en 2018, seuls 14% des Africains sont utilisateurs actifs des r\u00e9seaux sociaux, alors que ce chiffre d\u00e9passe les 42% dans le Monde<\/li>\n<\/ul>\n<p>Les r\u00e9sultats enregistr\u00e9s en 2018 constituent une performance solide et augurent d&rsquo;une r\u00e9elle capacit\u00e9 \u00e0 tirer encore davantage cette croissance vers le haut. La zone Afrique &#038; Moyen-Orient compte aujourd&rsquo;hui plus de 120 millions de clients, dont 16.7 millions de clients 4G r\u00e9partis dans 12 pays, et 39.2 millions de clients Orange Money. Fin d\u00e9cembre 2018, le chiffre d&rsquo;affaires s&rsquo;\u00e9tablissait \u00e0 5.2 Md\u20ac, en augmentation de 5.1% sur l&rsquo;ann\u00e9e, les investissements affichant une hausse de 0.9% \u00e0 1 Md\u20ac, l&rsquo;EBITDA retrait\u00e9 de 5.2% \u00e0 1.7 Md\u20ac et le Cash Flow organique \u00e0 0.2 Md\u20ac. Pour autant, le secteur demeure concurrentiel avec la pr\u00e9sence de 4 acteurs majeurs sur le continent avec MTN, premier op\u00e9rateur de la zone et pr\u00e9sent dans 20 pays, Vodafone en seconde position dans 9 pays, Orange en troisi\u00e8me place avec une pr\u00e9sence dans 19 pays, et enfin Bharti Airtel fermant la marche en quatri\u00e8me position avec 14 pays et une joint-venture au Ghana. Cette position de num\u00e9ro 3 du Groupe Orange s&rsquo;explique par le fait que MTN et Vodafone occupent respectivement les premi\u00e8re et seconde position en tirant, dans 3 ou 4 pays, une marge d&rsquo;EBITDA sup\u00e9rieure \u00e0 40%, substantiellement au-dessus de nos propres performances.<\/p>\n<p>La strat\u00e9gie op\u00e9rationnelle du Groupe Orange sur la zone Afrique &#038; Moyen-Orient se d\u00e9cline autour de 5 objectifs majeurs:<\/p>\n<ul>\n<li>maintenir la zone comme principal vecteur de croissance du Groupe<\/li>\n<li>conforter le leadership du Groupe sur les r\u00e9seaux fixes et mobiles<\/li>\n<li>consolider la position du Groupe sur les services financiers, via un \u00e9largissement de l&rsquo;offre \u00e0 de nouveaux usages et en construisant une banque de l&rsquo;UEMOA (Union Economique et Mon\u00e9taire Ouest-Africaine)<\/li>\n<li>accompagner la transformation digitale du continent via des partenariats strat\u00e9giques<\/li>\n<li>devenir la filiale africaine d&rsquo;un grand groupe international et une entit\u00e9 de plein exercice<\/li>\n<\/ul>\n<p>En termes d&rsquo;organisation, les implantations du management d&rsquo;Orange Afrique &#038; Moyen-Orient se r\u00e9partissent entre Paris, Casablanca, Dakar et Abidjan pour le \u00ab\u00a0corporate\u00a0\u00bb, la supervision du r\u00e9seau s&rsquo;effectuant depuis Dakar et Abidjan, les deux techocentres d&rsquo;Amman et d&rsquo;Abidjan se partageant respectivement la zone sub-saharienne de l&rsquo;Afrique et la partie nord du continent avec le Moyen-Orient.<\/p>\n<p><strong>Si la Direction affiche une certaine s\u00e9r\u00e9nit\u00e9 s&rsquo;agissant du d\u00e9veloppement des comp\u00e9tences, du suivi qualitatif des formations, ou encore du turnover, certaines inqui\u00e9tudes ont \u00e9t\u00e9 exprim\u00e9es par les membres du Comit\u00e9 de Groupe Monde repr\u00e9sentant certains pays de la zone Afrique, en particulier sur la qualit\u00e9 de service du r\u00e9seau via le projet ANO (Africa Network Outsourcing), <a href=\"201903157364\/europe-et-international\/eno-2-renouvellement-sans-surprise-du-contrat-ericsson.html\" target=\"_blank\" rel=\"noopener\">miroir du projet ENO (European Network Outsourcing) en Europe<\/a>, et dont le pilotage a \u00e9t\u00e9 confi\u00e9 \u00e0 Huawei. Sur la p\u00e9rennit\u00e9 de ce choix, la Direction demeure \u00e9vasive sur l&rsquo;avenir de ce partenariat, tant le dossier comporte une certaine dimension politique qui d\u00e9passe tr\u00e8s largement les fronti\u00e8res de l&rsquo;hexagone.<\/strong><\/p>\n<p><strong>Par ailleurs, les membres du Comit\u00e9 de Groupe Monde ont manifest\u00e9 leur vive inqui\u00e9tude quant \u00e0 la situation du Groupe au Niger. Avec une certaine franchise et sans langue de bois, Alioune Ndiaye a indiqu\u00e9 qu&rsquo;Orange avait d\u00e9j\u00e0 quitt\u00e9 certains pays africains dans le pass\u00e9 (Kenya et Ouganda). Un accord entre le gouvernement du Niger et le Groupe avait \u00e9t\u00e9 conclu, fixant les conditions dans lesquelles Orange pourrait avoir des perspectives de d\u00e9veloppement. Mais l&rsquo;Etat nig\u00e9rien est revenu sur les termes de l&rsquo;accord. Les risques de faillite d&rsquo;Orange Niger sont donc bien r\u00e9elles, le Tribunal de Commerce local a \u00e9t\u00e9 saisi, la relation de confiance avec l&rsquo;Etat nig\u00e9rien rompue. Si la piste de recherche d&rsquo;un nouveau partenaire est en cours d&rsquo;exploration, il convient pour autant de ne pas exclure une sortie du Niger&#8230;<\/strong><\/p>\n<p>&nbsp;[<em>English version<\/em>]<\/p>\n<p>As part of the Orange World Works Council meeting in Paris on May 14th, 15th and 16th, 2019, the Group&rsquo;s Management has included on the agenda an update on operations in Africa and Middle East area, presented by Alioune Ndiaye and Clotilde Boury, respectively Executive Vice President and Director of Human Resources and Internal Communications of Orange Africa &#038; Middle East.<\/p>\n<p>While connectivity remains a strong challenge for the Africa &#038; Middle East zone, the Group is pursuing a strategy of changing its business lines and creating value by developing new uses and services. Without ambiguity, Orange Africa and Middle East aims to become the preferred multiservice operator of the African populations and to conquer the leadership on its zone in 2025, encouraged by the performances recorded in 2017 and 2018, allowing a compensation of the erosion of the voice and the decline of the international by the relays of growth that have become mobile data and Orange Money.<\/p>\n<p>Some figures come to materialize all the growth potential that holds the African continent for the Orange Group:<\/p>\n<ul>\n<li>1 billion Africans are not yet connected to the Internet<\/li>\n<li>despite the acknowledged success of Orange Money, the banking rate in sub-Saharan Africa remains below 10%<\/li>\n<li>Africa&rsquo;s GDP grew by 4.1%, with a projection of 5.3% in 2022<\/li>\n<li>if 1 in 2 Africans is equipped with a mobile today, 680 million smartphones will circulate on the continent in 2020<\/li>\n<li>in 2018, only 14% of Africans are active users of social networks, while this figure exceeds 42% in the World<\/li>\n<\/ul>\n<p>The results recorded in 2018 represent a solid performance and bode well for a real ability to further boost this growth upwards. The Africa &#038; Middle East region now has more than 120 million customers, including 16.7 million 4G customers in 12 countries and 39.2 million Orange Money customers. At the end of December 2018, sales amounted to \u20ac 5.2 billion, an increase of 5.1% over the year, with investments up 0.9% to \u20ac 1 billion, restated EBITDA 5.2% to 1.7 billion. \u20ac and organic cash flow at \u20ac 0.2 billion. However, the sector remains competitive with the presence of four major players on the content with MTN, the largest operator in the region and present in 20 countries, Vodafone second in 9 countries, Orange in third place with a presence in 19 countries, and lastly, Bharti Airtel, which closed in fourth place with 14 countries and a joint venture in Ghana.&nbsp;This number 3 position of the Orange Group is explained by the fact that MTN and Vodafone occupy respectively the first and second position by pulling, in 3 or 4 countries, an EBITDA margin higher than 40%, substantially above our own performance.<\/p>\n<p>The Orange Group&rsquo;s operational strategy in the Africa &#038; Middle East region is based on five major objectives:<\/p>\n<ul>\n<li>maintain the zone as the main growth vector for the Group<\/li>\n<li>consolidate the Group&rsquo;s leadership in fixed and mobile networks<\/li>\n<li>consolidate the Group&rsquo;s position on financial services, by broadening the offer to new uses and building a bank of WAEMU (West African Economic and Monetary Union)<\/li>\n<li>accompany the digital transformation of the continent via strategic partnerships<\/li>\n<li>become the African subsidiary of a large international group and a full-function entity<\/li>\n<\/ul>\n<p>In terms of organization, the Orange Africa &#038; Middle East management sites are divided between Paris, Casablanca, Dakar and Abidjan for the \u00ab\u00a0corporate\u00a0\u00bb, the supervision of the network taking place from Dakar and Abidjan, the two technology centers. Amman and Abidjan, respectively sharing the sub-Saharan zone of Africa and the northern part of the continent with the Middle East.<span style=\"background-color: inherit; color: inherit; font-family: inherit; font-size: 1rem;\"><br \/><\/span><\/p>\n<p><strong><span style=\"background-color: inherit; color: inherit; font-family: inherit; font-size: 1rem;\">If the Management shows a certain serenity with regard to skills development, qualitative training monitoring, or turnover, some concerns have been expressed by the members of the World Group Committee representing certain countries in the Africa zone, particularly on the quality of service of the network via the Africa Network Outsourcing (ANO) project, <a href=\"201903157364\/europe-et-international\/eno-2-renouvellement-sans-surprise-du-contrat-ericsson.html\" target=\"_blank\" rel=\"noopener\">mirror of the European Network Outsourcing (ENO) project in Europe<\/a>, and whose management was entrusted to Huawei. On the durability of this choice, the Management remains evasive about the future of this partnership, as the file includes a certain political dimension that goes far beyond the borders of France.<\/span><\/strong><\/p>\n<p><strong>In addition, members of the World Works Council expressed their deep concern about the situation of the Group in Niger. With a certain frankness and without language, Alioune Ndiaye said that Orange had already left some African countries in the past (Kenya and Uganda). An agreement between the Niger government and the Group had been concluded, setting the conditions under which Orange could have development prospects. But the Nigerian state has returned to the terms of the agreement. The risks of bankruptcy of Orange Niger are therefore very real, the local Commercial Court has been seized, the relationship of trust with the Nigerian state broken. If the search track of a new partner is being explored, it should not exclude an exit from Niger&#8230;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[French version here\/English version below] Dans le cadre du Comit\u00e9 de Groupe Monde d&rsquo;Orange des 14, 15 et 16 mai 2019 \u00e0 Paris, la Direction du Groupe a inscrit \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-11401","post","type-post","status-publish","format-standard","hentry","category-europe-et-international"],"blog_post_layout_featured_media_urls":{"thumbnail":"","full":""},"categories_names":{"57":{"name":"Europe et International","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/cit\/entreprise\/europe-et-international\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/11401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=11401"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/11401\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=11401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=11401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=11401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}