{"id":12273,"date":"2019-09-19T14:47:52","date_gmt":"2019-09-19T14:47:52","guid":{"rendered":"http:\/\/localhost:8080\/?p=12273"},"modified":"2019-09-19T14:47:52","modified_gmt":"2019-09-19T14:47:52","slug":"la-gratuite-casse-tete-du-regulateur-face-aux-gafam","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2019\/09\/19\/la-gratuite-casse-tete-du-regulateur-face-aux-gafam\/","title":{"rendered":"La gratuit\u00e9, casse-t\u00eate du r\u00e9gulateur face aux GAFAM"},"content":{"rendered":"

\"services<\/p>\n

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Photo : Quka \/ Shutterstock<\/p>\n<\/figure>\n

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Si les \u00ab mod\u00e8les du gratuit \u00bb n\u2019ont rien de nouveau, l\u2019\u00e9conomie num\u00e9rique leur a donn\u00e9 une ampleur in\u00e9dite. Du r\u00e9seau professionnel LinkedIn aux applications de rencontres en passant par les jeux vid\u00e9o, les acteurs du num\u00e9rique d\u00e9ploient une panoplie de strat\u00e9gies dans lequel l\u2019utilisateur acc\u00e8de librement \u00e0 un service partiel selon une logique freemium. Dans certains cas, l\u2019utilisateur n\u2019est m\u00eame jamais mis \u00e0 contribution, une \u00ab tierce activit\u00e9 \u00bb (comme le licensing) ou un \u00ab tiers financement \u00bb (comme la publicit\u00e9) assurant les revenus de l\u2019\u00e9diteur du service.<\/p>\n

D\u2019aucuns pourraient alors s\u2019\u00e9tonner que la gratuit\u00e9 \u2013 si r\u00e9pandue dans le num\u00e9rique \u2013 puisse devenir un probl\u00e8me qui pousse des plus en plus d\u2019autorit\u00e9s de concurrence \u00e0 ouvrir des enqu\u00eates contre les g\u00e9ants du num\u00e9rique, GAFAM (Google, Amazon, Apple, Facebook et Microsoft) en t\u00eate, y compris aux \u00c9tats-Unis dont ils sont originaires. Car, in fine, comment un service gratuit en apparence pourrait-il nuire aux consommateurs et, au-del\u00e0, \u00e0 l\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral ?<\/p>\n<\/blockquote>\n

A lire dans The Conversation<\/a> \u2013 Julien Pillot et Fr\u00e9d\u00e9ric Marty \u2013 18\/09\/2019<\/strong><\/p>\n

Une int\u00e9ressante mise en tension de la part de ces deux chercheurs en \u00e9conomie, sur le th\u00e8me \u00ab quand c\u2019est gratuit, c\u2019est le consommateur le produit\u2026 mais parfois il aime \u00e7a \u00bb<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Photo : Quka \/ Shutterstock Si les \u00ab mod\u00e8les du gratuit \u00bb n\u2019ont rien de nouveau, l\u2019\u00e9conomie num\u00e9rique leur a donn\u00e9 une ampleur in\u00e9dite. Du r\u00e9seau professionnel LinkedIn aux applications de […]<\/p>\n","protected":false},"author":1,"featured_media":12272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[129],"tags":[],"class_list":["post-12273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-numerique"],"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/09\/services_numeriques_092019-150x150.jpg",150,150,true],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/09\/services_numeriques_092019.jpg",600,300,false]},"categories_names":{"129":{"name":"Num\u00e9rique","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/revue-de-web\/actu-numerique\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/09\/services_numeriques_092019-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/09\/services_numeriques_092019.jpg",300,150,false],"cvmm-medium-plus":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/09\/services_numeriques_092019.jpg",305,153,false],"cvmm-portrait":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/09\/services_numeriques_092019.jpg",400,200,false],"cvmm-medium-square":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/09\/services_numeriques_092019.jpg",600,300,false],"cvmm-large":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/09\/services_numeriques_092019.jpg",600,300,false],"cvmm-small":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/09\/services_numeriques_092019.jpg",130,65,false],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2019\/09\/services_numeriques_092019.jpg",600,300,false]},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/12273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=12273"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/12273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media\/12272"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=12273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=12273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=12273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}