{"id":13101,"date":"2019-12-19T15:19:18","date_gmt":"2019-12-19T15:19:18","guid":{"rendered":"http:\/\/localhost:8080\/?p=13101"},"modified":"2019-12-19T15:19:18","modified_gmt":"2019-12-19T15:19:18","slug":"la-raison-d-etre-nouvelle-valeur-cardinale-du-capital-reputation","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2019\/12\/19\/la-raison-d-etre-nouvelle-valeur-cardinale-du-capital-reputation\/","title":{"rendered":"La raison d\u2019\u00eatre, nouvelle valeur cardinale du capital r\u00e9putation ?"},"content":{"rendered":"<p>Alors qu\u2019Orange vient de d\u00e9voiler sa <a style=\"background-color: inherit; font-family: inherit; font-size: 1rem;\" href=\"201912128451\/actu-telecoms\/orange-a-devoile-sa-raison-d-etre.html\">raison d\u2019\u00eatre<\/a>, cette tribune de Corinne Dubos, du cabinet de conseil en strat\u00e9gie de communication et en capital r\u00e9putation Vae Solis Communications, nous permet de mieux apprivoiser cette notion, avec des r\u00e9flexions assez int\u00e9ressantes.<\/p>\n<blockquote>\n<p>Une raison d\u2019\u00eatre ne se \u00ab fabrique \u00bb pas, ni ne se d\u00e9cr\u00e8te. Elle se r\u00e9v\u00e8le, s\u2019exprime, s\u2019incarne, se d\u00e9veloppe, mais elle est n\u00e9cessairement et par essence le fruit d\u2019une histoire et d\u2019une vision. Cette proposition de valeur doit permettre de redonner du sens, de l\u2019engagement, de la confiance aux parties prenantes, et ainsi de la solidit\u00e9 \u00e0 la r\u00e9putation.<\/p>\n<\/blockquote>\n<p><strong>Plus d\u2019informations dans <a href=\"https:\/\/www.hbrfrance.fr\/chroniques-experts\/2019\/12\/28655-la-raison-detre-nouvelle-valeur-cardinale-du-capital-reputation\/\" target=\"_blank\" rel=\"noopener\">Harvard Business Review<\/a> \u2013 Corinne Dubos \u2013 17\/12\/2019<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alors qu\u2019Orange vient de d\u00e9voiler sa raison d\u2019\u00eatre, cette tribune de Corinne Dubos, du cabinet de conseil en strat\u00e9gie de communication et en capital r\u00e9putation Vae Solis Communications, nous permet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[130],"tags":[],"class_list":["post-13101","post","type-post","status-publish","format-standard","hentry","category-actu-social"],"blog_post_layout_featured_media_urls":{"thumbnail":"","full":""},"categories_names":{"130":{"name":"Social","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/revue-de-web\/actu-social\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/13101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=13101"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/13101\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=13101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=13101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=13101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}