{"id":14292,"date":"2020-06-09T09:45:17","date_gmt":"2020-06-09T09:45:17","guid":{"rendered":"http:\/\/localhost:8080\/?p=14292"},"modified":"2020-06-09T09:45:17","modified_gmt":"2020-06-09T09:45:17","slug":"le-prix-premier-facteur-de-choix-d-une-offre-de-telephonie","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2020\/06\/09\/le-prix-premier-facteur-de-choix-d-une-offre-de-telephonie\/","title":{"rendered":"Le prix, premier facteur de choix d\u2019une offre de t\u00e9l\u00e9phonie"},"content":{"rendered":"

\"imedia<\/p>\n

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Source : Les Fran\u00e7ais et la t\u00e9l\u00e9phonie sur la m\u00eame longueur d\u2019onde ?<\/p>\n<\/figure>\n

La r\u00e9gie m\u00e9dia IMEDIA vient de d\u00e9voiler les r\u00e9sultats d\u2019une \u00e9tude interrogeant \u00ab les rapports parfois paradoxaux qu\u2019entretiennent les Fran\u00e7ais avec les op\u00e9rateurs \u00bb.<\/p>\n

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Cette \u00e9tude d\u00e9montre que le march\u00e9 de la t\u00e9l\u00e9phonie en France est toujours domin\u00e9 par l\u2019approche transactionnelle des consommateurs. Le prix reste le principal \u00e9l\u00e9ment de comparaison et de choix. Pour autant, de nouveaux facteurs \u00e9mergent, li\u00e9s notamment \u00e0 l\u2019innovation et la responsabilit\u00e9. Si les consommateurs sont \u00ab attach\u00e9s \u00bb \u00e0 leur op\u00e9rateur de t\u00e9l\u00e9phonie, cette fid\u00e9lit\u00e9 doit n\u00e9anmoins \u00eatre travaill\u00e9e dans le temps et sur d\u2019autres niveaux que le prix (qualit\u00e9, exp\u00e9rience et image de marque).<\/p>\n<\/blockquote>\n

Plus d\u2019informations sur le site d\u2019IMEDIA<\/a> \u2013 05\/06\/2020<\/strong><\/p>\n

Le prix, premier \u00e9l\u00e9ment de choix d\u2019une offre de t\u00e9l\u00e9phonie pour 3\/4 des Fran\u00e7ais… Voil\u00e0 une constatation peu surprenante, qui d\u00e9coule d’une strat\u00e9gie que les autorit\u00e9s ont directement impuls\u00e9e depuis de nombreuses ann\u00e9es. La politique de d\u00e9r\u00e9gulation outranci\u00e8re du march\u00e9 hexagonal induit une concurrence qui se mat\u00e9rialise dans une terrible guerre des prix, emp\u00eachant la croissance des revenus des op\u00e9rateurs. En cons\u00e9quence, ces derniers, soumis \u00e0 un mod\u00e8le \u00e9conomique de co\u00fbts fixes \u00e9lev\u00e9s li\u00e9 \u00e0 la n\u00e9cessit\u00e9 de d\u00e9velopper et maintenir leurs r\u00e9seaux, mettent en \u0153uvre des politiques de rationalisation… pour lesquelles l\u2019emploi constitue la variable d\u2019ajustement.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Source : Les Fran\u00e7ais et la t\u00e9l\u00e9phonie sur la m\u00eame longueur d\u2019onde ? La r\u00e9gie m\u00e9dia IMEDIA vient de d\u00e9voiler les r\u00e9sultats d\u2019une \u00e9tude interrogeant \u00ab les rapports parfois paradoxaux qu\u2019entretiennent les […]<\/p>\n","protected":false},"author":1,"featured_media":14291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[128],"tags":[],"class_list":["post-14292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-telecoms"],"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2020\/06\/imedia_062020-150x150.jpg",150,150,true],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2020\/06\/imedia_062020.jpg",600,300,false]},"categories_names":{"128":{"name":"T\u00e9l\u00e9coms","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/revue-de-web\/actu-telecoms\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2020\/06\/imedia_062020-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2020\/06\/imedia_062020.jpg",300,150,false],"cvmm-medium-plus":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2020\/06\/imedia_062020.jpg",305,153,false],"cvmm-portrait":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2020\/06\/imedia_062020.jpg",400,200,false],"cvmm-medium-square":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2020\/06\/imedia_062020.jpg",600,300,false],"cvmm-large":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2020\/06\/imedia_062020.jpg",600,300,false],"cvmm-small":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2020\/06\/imedia_062020.jpg",130,65,false],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2020\/06\/imedia_062020.jpg",600,300,false]},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/14292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=14292"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/14292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media\/14291"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=14292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=14292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=14292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}