{"id":17543,"date":"2021-10-04T08:05:35","date_gmt":"2021-10-04T08:05:35","guid":{"rendered":"http:\/\/localhost:8080\/?p=17543"},"modified":"2021-10-04T08:05:35","modified_gmt":"2021-10-04T08:05:35","slug":"orange-bank-la-cfe-cgc-et-l-adeas-demande-une-meilleure-integration-operationelle","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2021\/10\/04\/orange-bank-la-cfe-cgc-et-l-adeas-demande-une-meilleure-integration-operationelle\/","title":{"rendered":"Orange Bank : la CFE-CGC et l&rsquo;ADEAS demandent une meilleure int\u00e9gration op\u00e9rationnelle"},"content":{"rendered":"<h4><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-17542\" src=\"http:\/\/localhost:8080\/wp-content\/uploads\/2021\/10\/payment-g3562aeb15_640.jpg\" alt=\"payment g3562aeb15 640\" width=\"564\" height=\"375\" srcset=\"https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2021\/10\/payment-g3562aeb15_640.jpg 640w, https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2021\/10\/payment-g3562aeb15_640-300x200.jpg 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/h4>\n<figure>Photo: Rupixen via <a href=\"https:\/\/pixabay.com\/fr\/photos\/paiement-paiement-en-ligne-4334491\/\">Pixabay<\/a><\/figure>\n<h4>Suite \u00e0 l\u2019acquisition de la participation minoritaire d\u2019Orange Bank \u00e0 Groupama, voici l\u2019analyse et les demandes de la CFE-CGC Orange et de l\u2019ADEAS (Association de D\u00e9fense de l\u2019Epargne et de l\u2019Actionnariat Salari\u00e9).<\/h4>\n<p>\u00ab&nbsp;Au-del\u00e0 de la d\u00e9tention \u00e0 100% qui permet une int\u00e9gration fiscale et donc une r\u00e9cup\u00e9ration des cr\u00e9dits d\u2019imp\u00f4ts r\u00e9sultant des pertes comptables actuelles et \u00e0 venir par Orange SA, la CFE-CGC Orange et l\u2019ADEAS y voient l\u2019opportunit\u00e9 de mettre enfin Orange Bank au c\u0153ur de la strat\u00e9gie d\u2019Orange France pour \u00eatre moins d\u00e9pendant du march\u00e9 r\u00e9gul\u00e9 des t\u00e9l\u00e9coms (\u00e0 la rentabilit\u00e9 d\u00e9croissante) au profit d\u2019une activit\u00e9 num\u00e9rique plus porteuse.<\/p>\n<p>En 2020, il apparait que le nombre de nouveaux clients payants ayant ouvert un compte Orange Bank est sup\u00e9rieur \u00e0 celui du nombre d\u2019abonn\u00e9s mobiles suppl\u00e9mentaires, d\u00e9montrant s\u2019il en \u00e9tait besoin le fort potentiel de cette activit\u00e9. C\u2019est aussi une brique essentielle pour pouvoir rivaliser avec les GAFAM dans l\u2019univers du paiement mais aussi entrer de plain-pied dans la strat\u00e9gie d\u2019op\u00e9rateur num\u00e9rique multiservices&nbsp;aupr\u00e8s du Grand Public : aussi bien de la t\u00e9l\u00e9surveillance \u00e0 la domotique, que de l\u2019\u00e9nergie \u00e0 la sant\u00e9\u2026<\/p>\n<p><strong>La CFE-CGC Orange et l\u2019ADEAS demandent une acc\u00e9l\u00e9ration du d\u00e9ploiement d\u2019Orange Bank&nbsp;:<\/strong><\/p>\n<ul>\n<li>Int\u00e9gration de l\u2019offre Orange Bank lors du parcours client sur le site orange.fr,<\/li>\n<li>Gestion de tous les programmes de fid\u00e9lit\u00e9 d\u2019Orange par Orange Bank,<\/li>\n<li>Remplacement de l\u2019offre d\u2019assurance vendue dans le r\u00e9seau GdT (G\u00e9n\u00e9rale de T\u00e9l\u00e9phone) qui repr\u00e9sente plus de 50% des magasins Orange par celle d\u2019Orange Bank. C\u2019est une source de forte irritation pour le r\u00e9seau de distribution et les clients,<\/li>\n<li>Affichage sur le fronton des boutiques de l\u2019accroche \u00ab&nbsp;T\u00e9l\u00e9coms et Banque&nbsp;\u00bb sous le nom Orange. Un r\u00e9seau de distribution qui se doit de rester dense au service des deux activit\u00e9s.<\/li>\n<\/ul>\n<p><strong>Autant d\u2019initiatives qui permettront une meilleure performance op\u00e9rationnelle d\u2019Orange Bank dont Orange France b\u00e9n\u00e9ficiera par rebond.<\/strong><\/p>\n<ul>\n<li>Orange Bank doit devenir le Amazon Prime d\u2019Amazon ou le Uber Pass d\u2019Uber, une offre de fid\u00e9lit\u00e9 porteuse d\u2019avantages et de services additionnels.<\/li>\n<li>Nous demandons aussi une v\u00e9ritable offre aux personnels pour les transformer en ambassadeur de l\u2019offre.&nbsp;<\/li>\n<li>Une plus forte croissance d\u2019Orange Bank c\u2019est aussi demain le retour \u00e0 une politique de recrutement plus offensive chez Orange Bank et chez Orange pour faire face \u00e0 l\u2019accroissement d\u2019activit\u00e9. \u00bb<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Photo: Rupixen via Pixabay Suite \u00e0 l\u2019acquisition de la participation minoritaire d\u2019Orange Bank \u00e0 Groupama, voici l\u2019analyse et les demandes de la CFE-CGC Orange et de l\u2019ADEAS (Association de D\u00e9fense [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[122],"tags":[],"class_list":["post-17543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communiques-de-presse"],"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2021\/10\/payment-g3562aeb15_640-150x150.jpg",150,150,true],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2021\/10\/payment-g3562aeb15_640.jpg",640,426,false]},"categories_names":{"122":{"name":"Communiqu\u00e9s de Presse","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/presse\/communiques-de-presse\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2021\/10\/payment-g3562aeb15_640-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2021\/10\/payment-g3562aeb15_640.jpg",300,200,false],"cvmm-medium-plus":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2021\/10\/payment-g3562aeb15_640.jpg",305,203,false],"cvmm-portrait":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2021\/10\/payment-g3562aeb15_640.jpg",400,266,false],"cvmm-medium-square":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2021\/10\/payment-g3562aeb15_640.jpg",600,399,false],"cvmm-large":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2021\/10\/payment-g3562aeb15_640.jpg",640,426,false],"cvmm-small":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2021\/10\/payment-g3562aeb15_640.jpg",130,87,false],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2021\/10\/payment-g3562aeb15_640.jpg",640,426,false]},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/17543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=17543"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/17543\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media\/17542"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=17543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=17543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=17543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}