{"id":19360,"date":"2022-06-22T15:03:25","date_gmt":"2022-06-22T15:03:25","guid":{"rendered":"http:\/\/localhost:8080\/?p=19360"},"modified":"2022-06-22T15:03:25","modified_gmt":"2022-06-22T15:03:25","slug":"et-si-la-direction-d-orange-redonnait-un-role-d-avenir-a-sa-distribution-grand-public","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2022\/06\/22\/et-si-la-direction-d-orange-redonnait-un-role-d-avenir-a-sa-distribution-grand-public\/","title":{"rendered":"Et si la Direction d\u2019Orange redonnait un r\u00f4le d\u2019avenir \u00e0 sa distribution Grand Public ?"},"content":{"rendered":"<p>Il est essentiel que<\/p>\n<ul>\n<li>toutes les \u00e9quipes des r\u00e9seaux de distribution soient reconnues pour leur r\u00f4le d\u2019ambassadeurs de la marque Orange aupr\u00e8s des clients&nbsp;;<\/li>\n<li>les personnels des boutiques acc\u00e8dent aux m\u00eames interfaces que les conseillers clients par t\u00e9l\u00e9phone&nbsp;: c\u2019est le cas chez Bouygues T\u00e9l\u00e9com, et cela a permis lors des p\u00e9riodes de fermeture de convertir rapidement les conseillers en t\u00e9l\u00e9conseillers;<\/li>\n<li>tous les outils d\u2019Orange soient accessibles \u00e0 la GDT.<\/li>\n<\/ul>\n<p>C\u2019est l\u2019excellence du service au client dans nos boutiques qui en d\u00e9pend.<\/p>\n<p>La Direction d\u2019Orange doit envisager sa distribution de mani\u00e8re globale avec une GDT int\u00e9gr\u00e9e dans le maillage territorial appuy\u00e9e par une politique propre \u00e0 g\u00e9n\u00e9rer des flux en boutique et \u00e0 promouvoir l\u2019ensemble des offres du Groupe&nbsp;: t\u00e9l\u00e9coms, banque et s\u00e9curit\u00e9\u2026<\/p>\n<p><strong>La distribution n\u2019est pas un co\u00fbt, mais une opportunit\u00e9 de croissance de chiffre d\u2019affaires et donc de marges, tant par la conqu\u00eate de nouveaux clients que de territoires d\u2019activit\u00e9s num\u00e9riques. Sa densit\u00e9 et sa bonne r\u00e9partition sur les territoires est aussi un engagement citoyen. \u00catre au plus proche des plus fragiles num\u00e9riquement, c\u2019est notre vocation historique, r\u00e9affirm\u00e9e par la raison d\u2019\u00eatre d\u2019Orange \u00ab&nbsp;donner \u00e0 chacune et chacun les clefs d\u2019un monde num\u00e9rique responsable&nbsp;\u00bb.<\/strong><\/p>\n<h4>Quand retrouverons-nous le bon sens&nbsp;?<\/h4>\n<p><strong>L\u2019ensemble de la CFE-CGC Orange entend obliger la Direction \u00e0 en retrouver le chemin dans les meilleurs d\u00e9lais. Bien organiser la distribution, c\u2019est une cl\u00e9 essentielle pour am\u00e9liorer \u00e0 la fois les performances \u00e9conomiques et la qualit\u00e9 de vie au travail de nos \u00e9quipes commerciales.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il est essentiel que toutes les \u00e9quipes des r\u00e9seaux de distribution soient reconnues pour leur r\u00f4le d\u2019ambassadeurs de la marque Orange aupr\u00e8s des clients&nbsp;; les personnels des boutiques acc\u00e8dent aux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-19360","post","type-post","status-publish","format-standard","hentry","category-distribution"],"blog_post_layout_featured_media_urls":{"thumbnail":"","full":""},"categories_names":{"38":{"name":"Distribution","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/rmn\/distribution\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/19360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=19360"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/19360\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=19360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=19360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=19360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}