{"id":19794,"date":"2022-09-06T08:39:25","date_gmt":"2022-09-06T08:39:25","guid":{"rendered":"http:\/\/localhost:8080\/?p=19794"},"modified":"2022-09-06T08:39:25","modified_gmt":"2022-09-06T08:39:25","slug":"orange-sfr-et-bouygues-telecom-vont-tester-un-id-publicitaire-commun-sur-la-sim-de-leurs-abonnes","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2022\/09\/06\/orange-sfr-et-bouygues-telecom-vont-tester-un-id-publicitaire-commun-sur-la-sim-de-leurs-abonnes\/","title":{"rendered":"Orange, SFR et Bouygues Telecom vont tester un ID publicitaire commun sur la SIM de leurs abonn\u00e9s"},"content":{"rendered":"<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-19793\" src=\"http:\/\/localhost:8080\/wp-content\/uploads\/2022\/09\/mobile_sim_092022.jpg\" alt=\"mobile sim 092022\" width=\"600\" height=\"300\" srcset=\"https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/09\/mobile_sim_092022.jpg 600w, https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/09\/mobile_sim_092022-300x150.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<figure data-wf-figure=\"1\">Photo&nbsp;: Silvie Lindemann via <a href=\"https:\/\/www.pexels.com\/fr-fr\/photo\/smartphone-noir-sur-dessus-de-table-noir-63690\/\" target=\"_blank\" rel=\"noopener\">Pexels<\/a><\/figure>\n<p>Dans le cadre du projet de publicit\u00e9 num\u00e9rique TrustPid, pilot\u00e9 par Vodafone, Orange, Bouygues T\u00e9l\u00e9com et SFR ont \u00e9t\u00e9 choisis pour un test en France. Ce dernier consiste \u00e0 associer un identifiant publicitaire \u00e0 la carte SIM des abonn\u00e9s qui auront accept\u00e9 la d\u00e9marche, pour permettre aux annonceurs de leur proposer des publicit\u00e9s personnalis\u00e9es en fonction de leur navigation sur le Web et leur utilisation des applications mobiles.<\/p>\n<p><strong>Plus d\u2019informations sur <a href=\"https:\/\/www.mntd.fr\/adtech\/exclu-minted--orange--bouygues-et-sfr-testent-un-id-publicitaire-commun-en-france-755566\" target=\"_blank\" rel=\"noopener\">Minted<\/a> \u2013 Nicolas Jaimes \u2013 31\/08\/2022<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photo&nbsp;: Silvie Lindemann via Pexels Dans le cadre du projet de publicit\u00e9 num\u00e9rique TrustPid, pilot\u00e9 par Vodafone, Orange, Bouygues T\u00e9l\u00e9com et SFR ont \u00e9t\u00e9 choisis pour un test en France. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[128],"tags":[],"class_list":["post-19794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-telecoms"],"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/09\/mobile_sim_092022-150x150.jpg",150,150,true],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/09\/mobile_sim_092022.jpg",600,300,false]},"categories_names":{"128":{"name":"T\u00e9l\u00e9coms","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/revue-de-web\/actu-telecoms\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/09\/mobile_sim_092022-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/09\/mobile_sim_092022.jpg",300,150,false],"cvmm-medium-plus":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/09\/mobile_sim_092022.jpg",305,153,false],"cvmm-portrait":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/09\/mobile_sim_092022.jpg",400,200,false],"cvmm-medium-square":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/09\/mobile_sim_092022.jpg",600,300,false],"cvmm-large":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/09\/mobile_sim_092022.jpg",600,300,false],"cvmm-small":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/09\/mobile_sim_092022.jpg",130,65,false],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/09\/mobile_sim_092022.jpg",600,300,false]},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/19794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=19794"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/19794\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media\/19793"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=19794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=19794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=19794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}