{"id":21518,"date":"2023-04-24T07:43:40","date_gmt":"2023-04-24T07:43:40","guid":{"rendered":"http:\/\/localhost:8080\/?p=21518"},"modified":"2023-04-24T07:43:40","modified_gmt":"2023-04-24T07:43:40","slug":"orange-optimise-ses-redevances-de-marque-en-ponctionnant-toujours-plus-ses-filiales-la-lettre-a","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2023\/04\/24\/orange-optimise-ses-redevances-de-marque-en-ponctionnant-toujours-plus-ses-filiales-la-lettre-a\/","title":{"rendered":"Orange optimise ses redevances de marque en ponctionnant toujours plus ses filiales &#8211; La lettre A"},"content":{"rendered":"<h4><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/localhost:8080\/wp-content\/uploads\/2022\/10\/logo-cube.png\" alt=\"logo cube\" width=\"605\" height=\"344\"><\/h4>\n<h4>D\u00e9nonc\u00e9 par les syndicats CGT et CFE-CGC, le syst\u00e8me permet de pr\u00e9lever du cash dans les filiales afin de mieux minorer la base d&rsquo;imposition.<\/h4>\n<p>[&#8230;]<br \/>Le syst\u00e8me de redevances internes pour utiliser la marque \u00ab\u00a0Orange\u00a0\u00bb permet d&rsquo;optimiser le pr\u00e9l\u00e8vement de cash des filiales vers la maison m\u00e8re. Preuve que ce circuit fait partie de l&rsquo;ADN du groupe, Orange a m\u00eame cr\u00e9\u00e9 une nouvelle taxe interne bas\u00e9e sur \u00ab\u00a0les apports d&rsquo;affaires\u00a0\u00bb.<\/p>\n<p><strong>Lire l&rsquo;article complet sur <a href=\"https:\/\/www.lalettrea.fr\/entreprises_tech-et-telecoms\/2023\/04\/19\/orange-optimise-ses-redevances-de-marque-en-ponctionnant-toujours-plus-ses-filiales,109946973-art\">La lettre A <\/a>(abonn\u00e9s) &#8211; 19\/04\/2023<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9nonc\u00e9 par les syndicats CGT et CFE-CGC, le syst\u00e8me permet de pr\u00e9lever du cash dans les filiales afin de mieux minorer la base d&rsquo;imposition. [&#8230;]Le syst\u00e8me de redevances internes pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-21518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue-de-presse"],"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/10\/logo-cube-150x150.png",150,150,true],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/10\/logo-cube.png",605,344,false]},"categories_names":{"121":{"name":"Dans les m\u00e9dias","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/presse\/revue-de-presse\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/10\/logo-cube-150x150.png",150,150,true],"cvmm-medium":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/10\/logo-cube.png",300,171,false],"cvmm-medium-plus":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/10\/logo-cube.png",305,173,false],"cvmm-portrait":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/10\/logo-cube.png",400,227,false],"cvmm-medium-square":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/10\/logo-cube.png",600,341,false],"cvmm-large":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/10\/logo-cube.png",605,344,false],"cvmm-small":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/10\/logo-cube.png",130,74,false],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2022\/10\/logo-cube.png",605,344,false]},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/21518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=21518"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/21518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media\/20171"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=21518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=21518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=21518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}