{"id":21597,"date":"2023-05-04T13:38:56","date_gmt":"2023-05-04T13:38:56","guid":{"rendered":"http:\/\/localhost:8080\/?p=21597"},"modified":"2025-03-27T14:38:11","modified_gmt":"2025-03-27T13:38:11","slug":"l-intelligence-artificielle-s-invite-au-marketing-direct","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2023\/05\/04\/l-intelligence-artificielle-s-invite-au-marketing-direct\/","title":{"rendered":"L\u2019Intelligence Artificielle s\u2019invite au marketing direct"},"content":{"rendered":"<p>Le marketing direct est le bras arm\u00e9 d\u2019Orange pour contacter les clients, qu\u2019il s\u2019agisse d&rsquo;information ou de vente. L\u2019arriv\u00e9e de l\u2019Intelligence Artificielle a modifi\u00e9 les campagnes de marketing direct en ciblant messages et interactions de mani\u00e8re beaucoup plus pr\u00e9cise, gr\u00e2ce au moteur \u00ab\u00a0perso-reco\u00a0\u00bb. Cet outil permettra aux \u00e9quipes de consacrer plus de temps au traitement de nouvelles activit\u00e9s \u00e0 valeur ajout\u00e9e et de d\u00e9velopper ou renforcer des comp\u00e9tences sur l\u2019\u00e9laboration de contenus plus vari\u00e9s et personnalis\u00e9s, am\u00e9liorer la performance des campagnes, la supervision de leur d\u00e9roulement, automatis\u00e9 et l\u2019innovation des outils du MD pour les rendre plus performants.<\/p>\n<p>La mise en place de cet outil entra\u00eene une r\u00e9organisation de la Direction aujourd\u2019hui structur\u00e9e en 4 d\u00e9partements, avec un effectif total de 47 personnes. Les 4 d\u00e9partements subsisteront mais avec de nouvelles missions, sans diminution des effectifs et avec des postes \u00e0 pourvoir.<\/p>\n<p>Vos \u00e9lus ont vot\u00e9 une r\u00e9solution demandant d&rsquo;\u00eatre associ\u00e9s \u00e0 l\u2019\u00e9laboration et l\u2019analyse de \u00ab&nbsp;sondages salari\u00e9s&nbsp;\u00bb pr\u00e9vus.<\/p>\n<p><\/p>\n<ul>\n<li>*<a href=\"https:\/\/alfresco.cfecgc-orange.org\/share\/page\/site\/section-vmf\/document-details?nodeRef=workspace:\/\/SpacesStore\/afc39653-0a47-48ed-a5e8-b3430385663a\">Le projet de r\u00e9organisation du MD<\/a><\/li>\n<li><a href=\"https:\/\/www.cseofs.org\/upload\/pv\/16\/document778.pdf\">La r\u00e9solution vot\u00e9e par vos \u00e9lus<\/a><\/li>\n<\/ul>\n<p>*documents accessibles \u00e0 nos adh\u00e9rents sur Alfresco, l\u2019intranet de notre syndicat, pour adh\u00e9rer <a href=\"https:\/\/eur03.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fwww.cfecgc-orange.org%2Fadherer-a-la-cfe-cgc-orange.html&amp;data=05%7C01%7Chugues.dechamps%40orange.com%7Ca07ed8d16d9647068f5e08db3b6de387%7C90c7a20af34b40bfbc48b9253b6f5d20%7C0%7C0%7C638169115374149118%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=Wm4LIan0tVsvMcG4xYicEw%2F8k5XardfM%2BHTCdUmXYCE%3D&amp;reserved=0\">cliquer ici<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing direct est le bras arm\u00e9 d\u2019Orange pour contacter les clients, qu\u2019il s\u2019agisse d&rsquo;information ou de vente. L\u2019arriv\u00e9e de l\u2019Intelligence Artificielle a modifi\u00e9 les campagnes de marketing direct en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[148,1],"tags":[],"class_list":["post-21597","post","type-post","status-publish","format-standard","hentry","category-orange-france-siege","category-uncategorized"],"blog_post_layout_featured_media_urls":{"thumbnail":"","full":""},"categories_names":{"148":{"name":"Orange France Si\u00e8ge","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/etablissements\/divisions-orange\/orange-france-siege\/"},"1":{"name":"Uncategorized","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/uncategorized\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/21597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=21597"}],"version-history":[{"count":1,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/21597\/revisions"}],"predecessor-version":[{"id":25033,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/21597\/revisions\/25033"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=21597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=21597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=21597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}