{"id":21823,"date":"2023-06-15T11:51:58","date_gmt":"2023-06-15T11:51:58","guid":{"rendered":"http:\/\/localhost:8080\/?p=21823"},"modified":"2023-06-15T11:51:58","modified_gmt":"2023-06-15T11:51:58","slug":"evolution-de-la-direction-marketing-direct","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2023\/06\/15\/evolution-de-la-direction-marketing-direct\/","title":{"rendered":"Evolution de la direction marketing direct"},"content":{"rendered":"<p>Le marketing direct se r\u00e9organise \u00e0 la suite de l\u2019adoption de l\u2019outil \u00ab perso-reco \u00bb utilisant l\u2019intelligence artificielle pour optimiser les campagnes vers les clients. La transformation doit permettre la mise en place de 4 p\u00f4les. La notion de sp\u00e9cialistes de canaux disparait pour \u00e9viter le morcellement des t\u00e2ches. Il a \u00e9t\u00e9 pr\u00e9vu de limiter le nombre de campagnes marketing pendant les deux mois d\u2019\u00e9t\u00e9, elles seront report\u00e9es sur le mois de septembre. La Direction s\u2019engage \u00e0 adapter la charge de travail pour permettre la mont\u00e9e en comp\u00e9tence, quitte \u00e0 d\u00e9prioriser certaines campagnes.<\/p>\n<p>Vos \u00e9lus ont vot\u00e9 \u00e0 l\u2019unanimit\u00e9 des organisations syndicales une r\u00e9solution dans laquelle ils rappellent que la r\u00e9gulation de la charge de travail par le capacitaire \u00e9labor\u00e9 tr\u00e8s en amont ne permet pas une gestion efficace et efficiente d\u2019une charge de travail qui reste \u00e9lev\u00e9e, toutes les campagnes ne sont pas identiques, certaines pouvant \u00eatre plus complexes que d\u2019autres, et donc plus difficiles et longues \u00e0 pr\u00e9parer<\/p>\n<p><\/p>\n<h4>Analyse de la CFE-CGC<\/h4>\n<p>Concernant la mont\u00e9e en comp\u00e9tence et le temps n\u00e9cessaire \u00e0 cette formation, le transfert est pr\u00e9vu par capillarit\u00e9, un mode de formation connu et appr\u00e9ci\u00e9 des \u00e9quipes. En revanche cette formation ne fera l\u2019objet d\u2019aucune reconnaissance, au-del\u00e0 de la part individuelle dans la PVM, \u00e0 la main du manager et dans le cadre d\u2019une enveloppe contrainte.<\/p>\n<ul>\n<li><a href=\"https:\/\/www.cseofs.org\/upload\/pv\/16\/document786.pdf\">La r\u00e9solution vot\u00e9e par vos \u00e9lus<\/a><\/li>\n<li>*<a href=\"https:\/\/alfresco.cfecgc-orange.org\/share\/page\/site\/section-vmf\/document-details?nodeRef=workspace:\/\/SpacesStore\/afc39653-0a47-48ed-a5e8-b3430385663a\">Le projet pr\u00e9sent\u00e9 en avril<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing direct se r\u00e9organise \u00e0 la suite de l\u2019adoption de l\u2019outil \u00ab perso-reco \u00bb utilisant l\u2019intelligence artificielle pour optimiser les campagnes vers les clients. La transformation doit permettre la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21823","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"blog_post_layout_featured_media_urls":{"thumbnail":"","full":""},"categories_names":{"1":{"name":"Uncategorized","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/uncategorized\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/21823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=21823"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/21823\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=21823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=21823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=21823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}