5) DAILY MOTION (DIR= X Couture; nouvelles activit\u00e9s de croissance Orange + St Hospital) <\/b><\/p>\n
Pr\u00e9sentation de la Direction:<\/b><\/p>\n
La vid\u00e9o avec la g\u00e9n\u00e9ration de contenus par les utilisateurs (UGC) & le partage devient une nouvelle forme de communication incontournable pour Orange \u2026qui mettra \u00e0 profit le savoir-faire et la puissance de feu de Daily Motion (DM) en particulier pour une int\u00e9gration progressive de vid\u00e9os sur nos portails et pour d\u00e9velopper une offre vid\u00e9o pro pour ses clients entreprise.<\/p>\n
A l\u2019international, la R\u00e9gie Pub Orange servira de R\u00e9gie \u00e0 DM (e.g. Pologne)<\/p>\n
Daily Motion en quelque chiffres : 2\u00e8me mondial derri\u00e8re YouTube ; 98 salari\u00e9s ; CA 2010 = 18 M\u20ac ; Ebitda \u00e0 l\u2019\u00e9quilibre ; bonne plate forme de distribution vid\u00e9o ; 30% de croissance\/an.<\/p>\n
Questions de nos repr\u00e9sentants<\/b> :<\/p>\n
– Quelle diff\u00e9renciation avec YouTube ?<\/p>\n
R\u00e9ponse de la direction : extension \u00e0 des zones o\u00f9 YouTube n\u2019est pas tr\u00e8s pr\u00e9sent (e.g. Afrique)\u2026<\/p>\n
– Positionnement de la R\u00e9gie Pub ? Strat\u00e9gie Pub \u00e0 long terme ?<\/p>\n
R\u00e9ponse de la Direction : il y a une r\u00e9flexion en cours sur la R\u00e9gie Pub mais on reste tr\u00e8s petit devant Google, Yahoo & Microsoft ; l\u2019ajout des 18 M\u20ac de DM \u00e0 nos 128 M\u20ac de pub (Google = 1 Md sur France !) ne constitue donc pas l\u2019unique objectif de l\u2019op\u00e9ration \u2026<\/p>\n
Notre position<\/i><\/b> : apr\u00e8s les d\u00e9boires des Orange Sport & Orange Cin\u00e9ma S\u00e9ries, on pourrait craindre le pire\u2026 S\u2019il est vrai que la vid\u00e9o devient un moyen de communication, saura-t-on pr\u00e9server le dynamisme et l\u2019autonomie de DM ?<\/p>\n
<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"
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