{"id":3353,"date":"2011-11-10T11:32:33","date_gmt":"2011-11-10T11:32:33","guid":{"rendered":"http:\/\/localhost:8080\/?p=3353"},"modified":"2011-11-10T11:32:33","modified_gmt":"2011-11-10T11:32:33","slug":"croc-crozier-la-difference-entre-communiquer-ou-innover-gueant-et-les-fadettes-itespresso","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2011\/11\/10\/croc-crozier-la-difference-entre-communiquer-ou-innover-gueant-et-les-fadettes-itespresso\/","title":{"rendered":"\u00ab Croc-Crozier \u00bb: la diff\u00e9rence entre communiquer ou innover, Gu\u00e9ant et les fadettes – Itespresso"},"content":{"rendered":"

acc\u00e8s direct \u00e0 l’article complet<\/a><\/strong><\/p>\n

 <\/strong><\/p>\n

Lors de l’e-G8 organis\u00e9 aux frais de la R\u00e9publique et du contribuable par le remarquable Monsieur Besson et l’agence de communication Publicis, c’est entre deux coupes de champagne et petits fours au caviar que le dirigeant de cette derni\u00e8re et celui de France T\u00e9l\u00e9com ont eu l’id\u00e9e d’un fond d’investissement de 150 millions d’euros destin\u00e9 aux start- up dans le domaine des nouvelles technologies.<\/p>\n

Publicis a pris tardivement le virage du num\u00e9rique. Ce n’est qu’en 2006 qu’il prend conscience de son retard dans le domaine.<\/p>\n

En 5 ans, Publicis s’est vu contraint \u00e0 investir pr\u00e8s de 3 milliards d’euros, notamment en rachetant successivement Digitas \u00e0 la fin 2006, Business Interactif, l’agence interactive fran\u00e7aise en 2007, les agences interactives Modem Media aux \u00c9tats-Unis et Wcube en France, Portfolio en Cor\u00e9e en 2008, ainsi que Performics Search Marketing, division de Google (ex-DoubleClick) sp\u00e9cialiste des liens sponsoris\u00e9s la m\u00eame ann\u00e9e, Razorfish \u00e0 Microsoft en 2009, et au d\u00e9but de cette ann\u00e9e Rosetta…<\/p>\n

Il y a quelques semaines, Publicis a rachet\u00e9 Big Fuel, une agence new-yorkaise sp\u00e9cialis\u00e9e dans les m\u00e9dias sociaux.<\/p>\n

Pour autant, il convient de saluer l’habile strat\u00e9gie d’acquisition de Maurice Levy pour pallier \u00e0 l’incapacit\u00e9 industrielle organique de son groupe dans la communication digitale…<\/p>\n

De son cot\u00e9, France T\u00e9l\u00e9com n’a pas su d\u00e9montrer sa grande capacit\u00e9 d’innovation ces derni\u00e8res ann\u00e9es.<\/p>\n

Preuve s’il en est qu’Orange Valley, symbole du g\u00e9nie cr\u00e9atif de son dirigeant embl\u00e9matique Didier Lombard vient de dispara\u00eetre, absorb\u00e9 sans tambours ni trompettes par les services de R&D de France T\u00e9l\u00e9com….<\/p>\n

\u00a0<\/p>\n

Extrait :  <\/strong>Chronique \u00ab Croc-Crozier \u00bb Itespresso – 4 novembre 2011<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

acc\u00e8s direct \u00e0 l’article complet   Lors de l’e-G8 organis\u00e9 aux frais de la R\u00e9publique et du contribuable par le remarquable Monsieur Besson et l’agence de communication Publicis, c’est entre […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-3353","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"blog_post_layout_featured_media_urls":{"thumbnail":"","full":""},"categories_names":{"121":{"name":"Dans les m\u00e9dias","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/presse\/revue-de-presse\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/3353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=3353"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/3353\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=3353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=3353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=3353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}