{"id":4517,"date":"2013-01-04T12:58:51","date_gmt":"2013-01-04T12:58:51","guid":{"rendered":"http:\/\/localhost:8080\/?p=4517"},"modified":"2013-01-04T12:58:51","modified_gmt":"2013-01-04T12:58:51","slug":"orange-songe-a-abandonner-les-dernieres-bribes-de-la-marque-france-telecom-freenews","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2013\/01\/04\/orange-songe-a-abandonner-les-dernieres-bribes-de-la-marque-france-telecom-freenews\/","title":{"rendered":"Orange songe \u00e0 abandonner les derni\u00e8res bribes de la marque France T\u00e9l\u00e9com &#8211; Freenews"},"content":{"rendered":"<p><a href=\"http:\/\/www.freenews.fr\/spip.php?article12955\">acc\u00e8s direct \u00e0 l&rsquo;article complet<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>L&rsquo;op\u00e9rateur, qui a d\u00e9j\u00e0 tr\u00e8s largement abandonn\u00e9 la d\u00e9nomination France T\u00e9l\u00e9com au profit de sa nouvelle marque commerciale Orange, songe \u00e0 abandonner les derni\u00e8res bribes de son appellation historique&#8230;<\/strong><\/p>\n<p>Si la marque Orange est d\u00e9sormais utilis\u00e9e commercialement pour tous ses services, mais \u00e9galement en interne dans ses adresses e-mail, sur ses b\u00e2timents etc., le groupe h\u00e9site \u00e0 tourner la derni\u00e8re page qui le s\u00e9pare d&rsquo;une disparition totale de son nom historique.<\/p>\n<p>&#8230;\/&#8230;<\/p>\n<p>Ce n&rsquo;est pas la premi\u00e8re fois qu&rsquo;une telle man\u0153uvre est envisag\u00e9e : la transition \u00e9tait initialement pr\u00e9vue pour 2012, mais elle a \u00e9t\u00e9 repouss\u00e9e. <strong>\u00ab Tout \u00e9tait pr\u00eat mais le projet a avort\u00e9 parce que le gouvernement d&rsquo;alors ne voulait pas de vagues pendant les \u00e9lections pr\u00e9sidentielles \u00bb, croit savoir S\u00e9bastien Crozier, d\u00e9l\u00e9gu\u00e9 syndical CFE-CGC de l&rsquo;op\u00e9rateur.<\/strong> Lourd d&rsquo;histoire, le nom \u00ab\u00a0France T\u00e9l\u00e9com\u00a0\u00bb reste un symbole dont il sera dur de se d\u00e9barrasser&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Extrait : Freenews &#8211; 04.01.2013 &nbsp;&#8211; Yoann Ferret&nbsp;<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>acc\u00e8s direct \u00e0 l&rsquo;article complet &nbsp; L&rsquo;op\u00e9rateur, qui a d\u00e9j\u00e0 tr\u00e8s largement abandonn\u00e9 la d\u00e9nomination France T\u00e9l\u00e9com au profit de sa nouvelle marque commerciale Orange, songe \u00e0 abandonner les derni\u00e8res [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-4517","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"blog_post_layout_featured_media_urls":{"thumbnail":"","full":""},"categories_names":{"121":{"name":"Dans les m\u00e9dias","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/presse\/revue-de-presse\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/4517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=4517"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/4517\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=4517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=4517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=4517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}