{"id":4593,"date":"2013-02-08T09:09:39","date_gmt":"2013-02-08T09:09:39","guid":{"rendered":"http:\/\/localhost:8080\/?p=4593"},"modified":"2013-02-08T09:09:39","modified_gmt":"2013-02-08T09:09:39","slug":"france-telecom-saborde-son-nom-historique-pour-se-rebaptiser-orange-le-temps","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2013\/02\/08\/france-telecom-saborde-son-nom-historique-pour-se-rebaptiser-orange-le-temps\/","title":{"rendered":"France T\u00e9l\u00e9com saborde son nom historique pour se rebaptiser Orange &#8211; Le Temps"},"content":{"rendered":"<p><a title=\"acc\u00e8s direct \u00e0 l'article complet\" href=\"http:\/\/www.letemps.ch\/Page\/Uuid\/114c5488-707b-11e2-a8ae-1fdb6b5e92d2\/France_T%C3%A9l%C3%A9com_saborde_son_nom_historique_pour_se_rebaptiser_Orange\"><strong>acc\u00e8s direct \u00e0 l&rsquo;article complet<\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Paris (awp\/afp) &#8211; France T\u00e9l\u00e9com va pr\u00e9senter la semaine prochaine aux organisations syndicales un projet pour se rebaptiser Orange, derni\u00e8re \u00e9tape d&rsquo;un processus engag\u00e9 de longue date. Par ce biais, l&rsquo;op\u00e9rateur fran\u00e7ais esp\u00e8re une meilleure visibilit\u00e9 \u00e0 l&rsquo;international.<\/strong><\/p>\n<p>Le directeur ex\u00e9cutif en charge de la marque, Xavier Couture, et Jean-Louis Rondeau, qui est le sp\u00e9cialiste de la marque, \u00ab\u00a0pr\u00e9senteront le 13 f\u00e9vrier devant les organisations syndicales du groupe un projet d&rsquo;\u00e9volution du nom de l&rsquo;entreprise\u00a0\u00bb, a indiqu\u00e9 un porte-parole du groupe \u00e0 l&rsquo;AFP.<br \/>Par la suite, ce projet d&rsquo;\u00e9volution du nom juridique de l&rsquo;entreprise devra \u00eatre valid\u00e9 par le conseil d&rsquo;administration et propos\u00e9 au vote \u00e0 l&rsquo;assembl\u00e9e g\u00e9n\u00e9rale du 28 mai 2013, pour \u00eatre mis \u00e0 ex\u00e9cution au 1er juillet.<\/p>\n<p>&#8230;\/&#8230;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Pourtant, selon S\u00e9bastien Crozier, \u00e9lu CFE-CGC\/Unsa de l&rsquo;op\u00e9rateur, \u00ab\u00a0<\/strong>les salari\u00e9s sont divis\u00e9s\u00a0\u00bb. Ceux qui travaillent \u00e0 l&rsquo;international demandent le changement de nom, explique-t-il.<br \/>En France, il y a deux cas de figure: \u00ab\u00a0les salari\u00e9s qui sont face \u00e0 la client\u00e8le sont d\u00e9j\u00e0 dans un environnement commercial exclusivement Orange et sont peu sensibles au changement\u00a0\u00bb. Par contre, \u00ab\u00a0ceux qui sont dans les infrastructures pr\u00e9f\u00e8rent France T\u00e9l\u00e9com, ce qui consacre leur engagement \u00e0 maintenir un service public de qualit\u00e9 au service de tous dans les territoires\u00a0\u00bb, souligne-t-il.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Extrait : Le Temps &#8211; 8 f\u00e9vrier 2013<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>acc\u00e8s direct \u00e0 l&rsquo;article complet &nbsp; Paris (awp\/afp) &#8211; France T\u00e9l\u00e9com va pr\u00e9senter la semaine prochaine aux organisations syndicales un projet pour se rebaptiser Orange, derni\u00e8re \u00e9tape d&rsquo;un processus engag\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-4593","post","type-post","status-publish","format-standard","hentry","category-revue-de-presse"],"blog_post_layout_featured_media_urls":{"thumbnail":"","full":""},"categories_names":{"121":{"name":"Dans les m\u00e9dias","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/presse\/revue-de-presse\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/4593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=4593"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/4593\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=4593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=4593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=4593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}