{"id":7618,"date":"2017-03-22T14:46:03","date_gmt":"2017-03-22T14:46:03","guid":{"rendered":"http:\/\/localhost:8080\/?p=7618"},"modified":"2017-03-22T14:46:03","modified_gmt":"2017-03-22T14:46:03","slug":"ccues-03-2017-evolution-de-la-politique-relation-clients-dans-les-boutiques-et-ses-impacts","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2017\/03\/22\/ccues-03-2017-evolution-de-la-politique-relation-clients-dans-les-boutiques-et-ses-impacts\/","title":{"rendered":"CCUES 03\/2017 : \u00c9volution de la politique relation clients dans les boutiques et ses impacts"},"content":{"rendered":"<h2><strong>\u00c9volution de la politique relation clients dans les boutiques et ses impacts<\/strong><\/h2>\n<p><em>Information en vue d\u2019une consultation<\/em> <\/p>\n<p> <b>La politique relation clients en boutiques&nbsp;: synth\u00e8se\u2026<\/b><\/p>\n<ul style=\"list-style-type: disc;\">\n<li>\u00e9volution du contexte \u00e9conomique et des comportements clients&nbsp;: adaptation du r\u00e9seau propri\u00e9taire et franchis\u00e9s, en nombre de points de vente,<\/li>\n<li>la baisse du nombre de boutiques n\u2019entra\u00eene pas la baisse proportionnelle des surfaces commerciales AD qui sont r\u00e9affect\u00e9es diff\u00e9remment : taille moyenne des boutiques&nbsp;= + 15 % env. sur les quatre derni\u00e8res ann\u00e9es&nbsp;(131 m\u00b2 de surface commerciale)&nbsp;; strat\u00e9gie de pr\u00e9sence\/relocalisation au sein de zones commerciales attractives&nbsp;: + 13% des co\u00fbts commerciaux entre 2014 et 2017,<\/li>\n<li>d\u00e9ploiement du programme Smarstore : pr\u00e9vision de pr\u00e8s de 70 boutique \u00e0 fin 2017, et plus de 170 en 2019,<\/li>\n<li>en 2017, pr\u00e8s de 90 op\u00e9rations d\u2019\u00e9volution du maillage en lien avec l\u2019\u00e9volution des zones d\u2019activit\u00e9<\/li>\n<\/ul>\n<table border=\"1\" style=\"border-collapse: collapse; width: 571px; height: 455px;\">\n<tbody>\n<tr>\n<td style=\"width: 74.75pt; border: 1pt solid #9bbb59; background: #9bbb59 none repeat scroll 0% 0%; padding: 0cm 5.4pt;\"><strong>DO<\/strong><\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: 1pt 1pt 1pt medium; border-style: solid solid solid none; border-color: #9bbb59 #9bbb59 #9bbb59 -moz-use-text-color; background: #9bbb59 none repeat scroll 0% 0%; padding: 0cm 5.4pt; text-align: center;\"><strong>Mise <\/strong><br \/><strong> au Concept (MAC)<\/strong><\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: 1pt 1pt 1pt medium; border-style: solid solid solid none; border-color: #9bbb59 #9bbb59 #9bbb59 -moz-use-text-color; background: #9bbb59 none repeat scroll 0% 0%; padding: 0cm 5.4pt; text-align: center;\"><strong>Relocalisations<\/strong><\/p>\n<\/td>\n<td style=\"width: 67pt; border-width: 1pt 1pt 1pt medium; border-style: solid solid solid none; border-color: #9bbb59 #9bbb59 #9bbb59 -moz-use-text-color; background: #9bbb59 none repeat scroll 0% 0%; padding: 0cm 5.4pt; text-align: center;\"><strong>Fermetures<\/strong><br \/><strong>(dont transfert partenaire)<\/strong><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 74.75pt; border-width: medium 1pt 1pt; border-style: none solid solid; border-color: -moz-use-text-color #9bbb59 #9bbb59; background: #c2d69b none repeat scroll 0% 0%; padding: 0cm 5.4pt;\">Nord de France<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">7<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">0<\/p>\n<\/td>\n<td style=\"width: 67pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 74.75pt; border-width: medium 1pt 1pt; border-style: none solid solid; border-color: -moz-use-text-color #9bbb59 #9bbb59; background: #c2d69b none repeat scroll 0% 0%; padding: 0cm 5.4pt;\">Normandie Centre<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">4<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">0<\/p>\n<\/td>\n<td style=\"width: 67pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">3<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 74.75pt; border-width: medium 1pt 1pt; border-style: none solid solid; border-color: -moz-use-text-color #9bbb59 #9bbb59; background: #c2d69b none repeat scroll 0% 0%; padding: 0cm 5.4pt;\">Ile-de-France<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">6<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">7<\/p>\n<\/td>\n<td style=\"width: 67pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">16<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 74.75pt; border-width: medium 1pt 1pt; border-style: none solid solid; border-color: -moz-use-text-color #9bbb59 #9bbb59; background: #c2d69b none repeat scroll 0% 0%; padding: 0cm 5.4pt;\">Ouest<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">1<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">6<\/p>\n<\/td>\n<td style=\"width: 67pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">4<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 74.75pt; border-width: medium 1pt 1pt; border-style: none solid solid; border-color: -moz-use-text-color #9bbb59 #9bbb59; background: #c2d69b none repeat scroll 0% 0%; padding: 0cm 5.4pt;\">Est<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">5<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">0<\/p>\n<\/td>\n<td style=\"width: 67pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">2<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 74.75pt; border-width: medium 1pt 1pt; border-style: none solid solid; border-color: -moz-use-text-color #9bbb59 #9bbb59; background: #c2d69b none repeat scroll 0% 0%; padding: 0cm 5.4pt;\">Centre Est<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">3<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">2<\/p>\n<\/td>\n<td style=\"width: 67pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">2<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 74.75pt; border-width: medium 1pt 1pt; border-style: none solid solid; border-color: -moz-use-text-color #9bbb59 #9bbb59; background: #c2d69b none repeat scroll 0% 0%; padding: 0cm 5.4pt;\">Sud-Ouest<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">2<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">1<\/p>\n<\/td>\n<td style=\"width: 67pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">2<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 74.75pt; border-width: medium 1pt 1pt; border-style: none solid solid; border-color: -moz-use-text-color #9bbb59 #9bbb59; background: #c2d69b none repeat scroll 0% 0%; padding: 0cm 5.4pt;\">Sud<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">2<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">0<\/p>\n<\/td>\n<td style=\"width: 67pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">5<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 74.75pt; border-width: medium 1pt 1pt; border-style: none solid solid; border-color: -moz-use-text-color #9bbb59 #9bbb59; background: #c2d69b none repeat scroll 0% 0%; padding: 0cm 5.4pt;\">Sud Est<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">2<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">3<\/p>\n<\/td>\n<td style=\"width: 67pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">3<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 74.75pt; border-width: medium 1pt 1pt; border-style: none solid solid; border-color: -moz-use-text-color #9bbb59 #9bbb59; background: #c2d69b none repeat scroll 0% 0%; padding: 0cm 5.4pt;\">TOTAL<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">32<\/p>\n<\/td>\n<td style=\"width: 2cm; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">19<\/p>\n<\/td>\n<td style=\"width: 67pt; border-width: medium 1pt 1pt medium; border-style: none solid solid none; border-color: -moz-use-text-color #9bbb59 #9bbb59 -moz-use-text-color; padding: 0cm 5.4pt; text-align: center;\">42<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>En 2018 et 2019 environ 100 op\u00e9rations par an sont pr\u00e9vues, avec un nombre de fermetures et\/ou de transferts qui reste \u00e0 d\u00e9finir localement.<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>la baisse des effectifs est plus faible au global que celle des interactions (ETP CDI)\n<\/li>\n<\/ul>\n<h4 style=\"margin-top: 0cm; line-height: 12pt;\">Poursuite des r\u00e9flexions sur le maillage<\/h4>\n<p>r\u00e9alisation d\u2019un Business Plan mod\u00e9lisant l\u2019activit\u00e9 en boutique de l\u2019ann\u00e9e suivante en fonction des hypoth\u00e8ses de march\u00e9 et de la d\u00e9formation des activit\u00e9s induite par la digitalisation.<\/p>\n<p> travail de partage avec les DO de ces hypoth\u00e8ses, afin de d\u00e9terminer un maillage cible au travers de leur PSD. <\/p>\n<h3 style=\"margin-top: 3pt; margin-right: 0cm; margin-bottom: 3pt;\">Analyse de la CFE-CGC<\/h3>\n<p>Si du point de vue du contexte marketing de ces fermetures presque tout a \u00e9t\u00e9 dit, il n\u2019en est pas de m\u00eame, loin sans faut, des aspects \u00e9conomiques et des impacts sociaux desdites fermetures, alors que le titre m\u00eame de cette information-consultation nous promettait de les aborder.<\/p>\n<p> Pas le moindre \u00e9clairage s\u2019agissant du nombre de salari\u00e9s concern\u00e9s ou bien d\u2019\u00e9l\u00e9ments \u00e9conomiques justifiant tel ou tel principe de fermeture. Comment donc pourrions-nous \u00eatre en capacit\u00e9 de nous prononcer sur le principe de fermeture d\u2019une boutique Orange le vendredi et de r\u00e9ouverture au m\u00eame endroit le lundi d\u2019une boutique GDT ? <\/p>\n<p> Par ailleurs, alors qu\u2019on nous annonce pour la seule ann\u00e9e 2017 une quarantaine de fermetures et une vingtaine de relocalisations, comment se fait-il que l\u2019employeur digital et humain ne pr\u00e9sente aucun \u00e9l\u00e9ment d\u2019accompagnement de ses salari\u00e9s dans ce qui pourrait \u00eatre consid\u00e9r\u00e9, sous d\u2019autres auspices, comme un plan social.<\/p>\n<p> Les \u00e9lus du CCUES souhaiteraient d\u00e9sormais connaitre la date de la pr\u00e9sentation en information\/consultation des volets \u00e9conomique et social telle que cette m\u00eame instance l\u2019a demand\u00e9 \u00e0 de nombreuses reprises. <\/p>\n<p> Enfin, s\u2019agissant de la strat\u00e9gie de concentration de notre empreinte territoriale, la CFE-CGC regrette qu\u2019une entreprise telle qu\u2019Orange participe \u00e0 la d\u00e9sertification des territoires comme \u00e0 l\u2019acc\u00e9l\u00e9ration de la fracture num\u00e9rique, bien loin donc de son ambition si souvent affich\u00e9e d\u2019entreprise socialement responsable.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9volution de la politique relation clients dans les boutiques et ses impacts Information en vue d\u2019une consultation La politique relation clients en boutiques&nbsp;: synth\u00e8se\u2026 \u00e9volution du contexte \u00e9conomique et des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-7618","post","type-post","status-publish","format-standard","hentry","category-distribution"],"blog_post_layout_featured_media_urls":{"thumbnail":"","full":""},"categories_names":{"38":{"name":"Distribution","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/rmn\/distribution\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/7618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=7618"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/7618\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=7618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=7618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=7618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}