{"id":8056,"date":"2017-09-27T13:31:49","date_gmt":"2017-09-27T13:31:49","guid":{"rendered":"http:\/\/localhost:8080\/?p=8056"},"modified":"2017-09-27T13:31:49","modified_gmt":"2017-09-27T13:31:49","slug":"ccues-09-2017-politique-relation-clients-en-boutiques","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2017\/09\/27\/ccues-09-2017-politique-relation-clients-en-boutiques\/","title":{"rendered":"CCUES 09\/2017 : Politique relation clients en boutiques"},"content":{"rendered":"<h2>Politique relation clients en boutiques : le maillage se d\u00e9tricote<\/h2>\n<p><em>point \u00e0 date du 31 ao\u00fbt sur la mise en \u0153uvre de la politique relation clients en boutiques et ses principales incidences.<\/em><\/p>\n<p> <b>D\u00e9formation des flux et de l\u2019activit\u00e9 conforme aux pr\u00e9visions <\/b>\u00e0 la fois sur volumes et sur typologie des actes&nbsp;; <\/p>\n<p> <b>Objectifs commerciaux Grand Public tenus<\/b> et stabilisation du chiffre d\u2019affaires<\/p>\n<p> <b>Point d\u2019\u00e9tape sur l\u2019\u00e9volution du maillage 2017 <\/b>en AD au 31 ao\u00fbt 2017<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Mises au Concept (MAC)&nbsp;: 20 r\u00e9alis\u00e9es \/ 10 op\u00e9rations \u00e0 venir \/ 7 reports 2018<\/li>\n<li>Relocalisations&nbsp;: 1 r\u00e9alis\u00e9e \/ 11 op\u00e9rations \u00e0 venir \/ 5 reports 2018<\/li>\n<li>Fermetures (dont transfert partenaire)&nbsp;: 35 r\u00e9alis\u00e9es \/ 19 op\u00e9rations \u00e0 venir \/ 3 reports 2018<\/li>\n<\/ul>\n<p><b>Adaptation du concept des boutiques poursuivie en 2018<\/b><\/p>\n<ul style=\"list-style-type: disc;\">\n<li>\u00e9largissement du concept Smart Store \u00e0 un nombre plus important de boutiques<\/li>\n<li>pr\u00e9vision de pr\u00e8s de 80 Smart Stores \u00e0 fin 2017<\/li>\n<li>objectif de plus de 170 Smart Stores en 2019<\/li>\n<\/ul>\n<p><b>\u00c9volution du maillage 2018<\/b> :<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>plus de 90 op\u00e9rations<\/li>\n<li>nombre des op\u00e9rations li\u00e9es \u00e0 la mise au concept (MAC) devrait \u00e9voluer \u00e0 la hausse (\u00e9largissement du concept Smart Store version \u00ab Touch \u00bb sur un large nombre de boutiques)<\/li>\n<li>op\u00e9rations en lien avec l\u2019\u00e9volution des zones d\u2019activit\u00e9 (agrandissements, relocalisations, passage au concept ou cr\u00e9ation de Smart Store, transferts et fermetures\u2026) resteraient sur une volum\u00e9trie inchang\u00e9e.<\/li>\n<\/ul>\n<p><b>En 2018<\/b>, op\u00e9rations de fermeture actuellement estim\u00e9es \u00e0 pr\u00e8s de 50. Dans le cadre de son PSD, chaque DO pr\u00e9sentera aupr\u00e8s de ses instances les op\u00e9rations locales qu\u2019elle aura d\u00e9finies et souhaite mettre en \u0153uvre au sein du p\u00e9rim\u00e8tre AD.<\/p>\n<p> <b>Pr\u00e9vision 2019<\/b> : hypoth\u00e8se d\u2019une centaine d\u2019op\u00e9rations par an, avec un nombre de fermetures et\/ou de transferts qui reste \u00e0 d\u00e9finir localement en fonction de l\u2019\u00e9volution des zones de chalandises et des opportunit\u00e9s locatives.<\/p>\n<h3>Analyse de la CFE-CGC<\/h3>\n<p>La CFE\/CGC se r\u00e9jouit de l\u2019atteinte des objectifs commerciaux ainsi que de la stabilisation, enfin, du CA GP, apr\u00e8s 5 exercices \u00f4 combien difficiles. <\/p>\n<p> Cela dit, les alertes qui se multiplient en provenance des AD sur fond de guerre commerciale sans merci, conjugu\u00e9es \u00e0 l\u2019\u00e9ventuel lancement hautement strat\u00e9gique d\u2019Orange Bank (alors m\u00eame que les premi\u00e8res certifications IOBSP datent d\u00e9j\u00e0 d\u2019un an !) ne constituent pas, \u00e0 notre sens, le meilleur des terreaux dont Orange France a cruellement besoin afin d\u2019assurer son avenir !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Politique relation clients en boutiques : le maillage se d\u00e9tricote point \u00e0 date du 31 ao\u00fbt sur la mise en \u0153uvre de la politique relation clients en boutiques et ses [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-8056","post","type-post","status-publish","format-standard","hentry","category-distribution"],"blog_post_layout_featured_media_urls":{"thumbnail":"","full":""},"categories_names":{"38":{"name":"Distribution","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/rmn\/distribution\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/8056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=8056"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/8056\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=8056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=8056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=8056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}