{"id":9035,"date":"2018-04-17T15:12:53","date_gmt":"2018-04-17T15:12:53","guid":{"rendered":"http:\/\/localhost:8080\/?p=9035"},"modified":"2018-04-17T15:12:53","modified_gmt":"2018-04-17T15:12:53","slug":"ccues-04-2018-information-sur-les-orientations-de-def","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2018\/04\/17\/ccues-04-2018-information-sur-les-orientations-de-def\/","title":{"rendered":"CCUES 04 2018 : information sur les orientations de DEF"},"content":{"rendered":"<p><b>Chiffres cl\u00e9s 2017<\/b><\/p>\n<p> <b>CA Entreprises<\/b> : 2,5 Mds \u20ac, <b>Pro PME<\/b> : 2,1 Mds \u20ac, <b>Clients<\/b>\u2026 44 000 Entreprises, 400 000 PME, 1,4 M Professionnels, <br \/> <b>100 partenaires distributeurs&#8230; <\/b><\/p>\n<p> <b>L\u2019\u00e9cosyst\u00e8me \u00e9volue\u2026<\/b> <\/p>\n<p> Nouveaux usages pouss\u00e9s par le num\u00e9rique et des ruptures technologiques&nbsp;: arr\u00eat du RTC ; Fibre\/5G ; IoT ; Over-The-Top ; Full digital ; Virtual box &#038; Cloud&nbsp;; Intelligence Artificielle ; Big Data\u2026<\/p>\n<p> <b>\u2026 La strat\u00e9gie s\u2019adapte<\/b><\/p>\n<p> OneDEF2018 et les enjeux BtoB&nbsp;: <\/p>\n<ul style=\"list-style-type: square;\">\n<li>travailler les diff\u00e9renciants Pros ;<\/li>\n<li>capter les nouveaux ind\u00e9pendants, entrepreneurs sur le segment Pro-PME ;<\/li>\n<li>agrandir le march\u00e9 gr\u00e2ce aux relais de croissance S\u00e9curit\u00e9, Cloud, Smartcities, e-education, Mobile workspace sur le segment Entreprises.<\/li>\n<\/ul>\n<p><b>Au global<\/b>, soigner le core Business, am\u00e9liorer la couverture commerciale, d\u00e9velopper la valeur, retrouver la satisfaction clients.<\/p>\n<h4>Orientations sur le march\u00e9 Entreprises<\/h4>\n<ul style=\"list-style-type: square;\">\n<li>Confiance et satisfaction client : une transformation de l\u2019ensemble des activit\u00e9s pour aller vers l\u2019excellence client.<\/li>\n<li>Digital : promouvoir et d\u00e9velopper une relation client digitale, disposer de solutions digitales identiques pour les \u00e9quipes et homog\u00e8nes sur les diff\u00e9rentes interfaces.<\/li>\n<li>Approche de bout en bout : pr\u00e9sent d\u00e8s l\u2019amont de la conception des offres aupr\u00e8s des Unit\u00e9s d\u2019Affaire et filiales.<\/li>\n<\/ul>\n<h4 style=\"margin-top: 6pt; line-height: 12pt;\">Orientations sur le march\u00e9 Pro-PME&nbsp;:<\/h4>\n<ul style=\"list-style-type: square;\">\n<li>Simplifier, automatiser et digitaliser les offres et les parcours.<\/li>\n<li>Prot\u00e9ger\/amplifier la perception clients d&rsquo;une offre qualit\u00e9 \/ technologie \/ exp\u00e9rience&nbsp;\u00bb.<\/li>\n<li>R\u00e9ussir la transition de l\u2019offre vers un mod\u00e8le multi-services.<\/li>\n<\/ul>\n<h3>Analyses de la CFE-CGC<\/h3>\n<p><b>O\u00f9 est le temps d\u2019Orange op\u00e9rateur leader ?<\/b> Le dossier d\u2019orientation et chantiers prioritaires de la Direction Entreprise France, tel qu\u2019il est pr\u00e9sent\u00e9, ne laisse voir qu\u2019une position en r\u00e9action, voire de suiveur. Certes si notre \u00e9cosyst\u00e8me \u00e9volue, nous devons nous adapter. Mais sous couvert de mutualisation, digitalisation, intelligence collective, posture manag\u00e9riale, agilit\u00e9, diff\u00e9renciants commerciaux\u2026 c\u2019est bien d\u2019une r\u00e9organisation qu\u2019il s\u2019agit qui vise \u00e0 \u00ab&nbsp;s\u2019adapter&nbsp;\u00bb en r\u00e9duisant la voilure.<\/p>\n<p> Nos belles ambitions se r\u00e9sument \u00e0 :<\/p>\n<ul style=\"list-style-type: square;\">\n<li>Augmenter la satisfaction client, bien mise \u00e0 mal en ce moment,<\/li>\n<li>Simplifier nos offres, un vieux serpent de mer depuis plusieurs ann\u00e9es,<\/li>\n<li>\u00catre le partenaire de confiance de la transformation digitale de nos clients Entreprise\u2026 Cela ne se d\u00e9cr\u00e8te pas&nbsp;! De fait, comment gagner cette confiance quand nous ne sommes plus en capacit\u00e9 d\u2019assurer notre m\u00e9tier de base (crise SIP, COME, Delivery\u2026).<\/li>\n<\/ul>\n<p>Voil\u00e0 donc un dossier o\u00f9 \u00ab&nbsp;les diff\u00e9renciants commerciaux&nbsp;\u00bb tant vant\u00e9s par la Direction ne sont que le pr\u00e9texte \u00e0 faire plus avec moins de moyens, lesdits moyens \u00e9tant les grands absents de cette pr\u00e9sentation\u2026 et pour cause&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chiffres cl\u00e9s 2017 CA Entreprises : 2,5 Mds \u20ac, Pro PME : 2,1 Mds \u20ac, Clients\u2026 44 000 Entreprises, 400 000 PME, 1,4 M Professionnels, 100 partenaires distributeurs&#8230; L\u2019\u00e9cosyst\u00e8me \u00e9volue\u2026 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9035","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"blog_post_layout_featured_media_urls":{"thumbnail":"","full":""},"categories_names":{"1":{"name":"Uncategorized","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/uncategorized\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/9035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=9035"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/9035\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=9035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=9035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=9035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}