{"id":9619,"date":"2018-09-03T15:49:46","date_gmt":"2018-09-03T15:49:46","guid":{"rendered":"http:\/\/localhost:8080\/?p=9619"},"modified":"2018-09-03T15:49:46","modified_gmt":"2018-09-03T15:49:46","slug":"le-partenariat-secret-de-google-pour-pister-les-achats-en-magasin","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2018\/09\/03\/le-partenariat-secret-de-google-pour-pister-les-achats-en-magasin\/","title":{"rendered":"Le partenariat secret de Google pour pister les achats en magasin"},"content":{"rendered":"<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\" size-full wp-image-9618\" src=\"http:\/\/localhost:8080\/wp-content\/uploads\/2018\/09\/mastercard_092018.jpg\" alt=\"mastercard 092018\" width=\"640\" height=\"425\" srcset=\"https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/09\/mastercard_092018.jpg 640w, https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/09\/mastercard_092018-300x199.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<figure>\n<p>Photo : AKuptsova via <a href=\"https:\/\/pixabay.com\/fr\/carte-en-plastique-paiement-argent-1647376\/\">Pixabay<\/a><\/p>\n<\/figure>\n<p>Comme r\u00e9v\u00e9l\u00e9&nbsp;en fin de semaine derni\u00e8re (<strong>plus d&rsquo;informations en VO dans <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-08-30\/google-and-mastercard-cut-a-secret-ad-deal-to-track-retail-sales\" target=\"_blank\" rel=\"noopener noreferrer\">Bloomberg<\/a> &#8211; Mark Bergen et Jennifer Surane &#8211; 30\/08\/2018<\/strong>), Google a conclu l\u2019ann\u00e9e derni\u00e8re un partenariat de plusieurs millions de dollars avec Mastercard, pour pouvoir d\u00e9tecter si ses publicit\u00e9s en ligne se concr\u00e9tisaient par des ventes en magasin. Evidemment, les clients respectifs des deux soci\u00e9t\u00e9s n&rsquo;ont pas \u00e9t\u00e9 inform\u00e9s de cet accord, qui pourrait poser des probl\u00e8mes en mati\u00e8re de gestion des donn\u00e9es personnelles.<\/p>\n<p><strong>Plus d&rsquo;informations dans <a href=\"https:\/\/www.usine-digitale.fr\/article\/google-et-mastercard-auraient-conclu-un-partenariat-secret-pour-relier-publicites-en-ligne-et-achats-en-magasin.N735839\" target=\"_blank\" rel=\"noopener noreferrer\">L\u2019Usine Digitale<\/a>&nbsp;&#8211; Julien Bergounhoux &#8211; 01\/09\/2018<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photo : AKuptsova via Pixabay Comme r\u00e9v\u00e9l\u00e9&nbsp;en fin de semaine derni\u00e8re (plus d&rsquo;informations en VO dans Bloomberg &#8211; Mark Bergen et Jennifer Surane &#8211; 30\/08\/2018), Google a conclu l\u2019ann\u00e9e derni\u00e8re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[129],"tags":[],"class_list":["post-9619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actu-numerique"],"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/09\/mastercard_092018-150x150.jpg",150,150,true],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/09\/mastercard_092018.jpg",640,425,false]},"categories_names":{"129":{"name":"Num\u00e9rique","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/revue-de-web\/actu-numerique\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/09\/mastercard_092018-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/09\/mastercard_092018.jpg",300,199,false],"cvmm-medium-plus":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/09\/mastercard_092018.jpg",305,203,false],"cvmm-portrait":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/09\/mastercard_092018.jpg",400,266,false],"cvmm-medium-square":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/09\/mastercard_092018.jpg",600,398,false],"cvmm-large":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/09\/mastercard_092018.jpg",640,425,false],"cvmm-small":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/09\/mastercard_092018.jpg",130,86,false],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/09\/mastercard_092018.jpg",640,425,false]},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/9619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=9619"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/9619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media\/9618"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=9619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=9619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=9619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}