{"id":9953,"date":"2018-10-16T08:03:09","date_gmt":"2018-10-16T08:03:09","guid":{"rendered":"http:\/\/localhost:8080\/?p=9953"},"modified":"2018-10-16T08:03:09","modified_gmt":"2018-10-16T08:03:09","slug":"communication-syndicale-digital-et-actions-de-terrain-se-completent","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2018\/10\/16\/communication-syndicale-digital-et-actions-de-terrain-se-completent\/","title":{"rendered":"Communication syndicale. Digital et actions de terrain se compl\u00e8tent"},"content":{"rendered":"

\"facebook<\/p>\n

Comment les syndicats et les \u00e9lus du personnel se sont-ils appropri\u00e9s les outils num\u00e9riques pour communiquer avec des salari\u00e9s d\u00e9j\u00e0 inond\u00e9s d\u2019informations ? Entre le \u00ab live \u00bb et le bon vieux tract, certains ont choisi\u2026 ou pas !<\/strong><\/p>\n

[…] Gr\u00e2ce \u00e0 une d\u00e9marche bien rod\u00e9e, le site de la CFE-CGC d\u2019Orange est en constante progression, selon S\u00e9bastien Crozier, pr\u00e9sident de la section syndicale. Il voit passer en moyenne 16 000 visiteurs uniques par mois. Une personne pilote l\u2019ensemble des contenus, quatre community managers g\u00e8rent le site, aliment\u00e9 par une trentaine de militants. C\u2019est une vraie \u00ab digital factory \u00bb qui g\u00e8re une base de 25 000 contacts.<\/p>\n

[…] A c\u00f4t\u00e9 de ce d\u00e9veloppement de l\u2019audience internet, l\u2019\u00e9quipe de la CFE-CGC n\u2019a pas pour autant laiss\u00e9 le terrain, car \u00ab plus il y a d\u2019audience physique, plus il y a d\u2019audience virtuelle \u00bb, affirme S\u00e9bastien Crozier.<\/p>\n

[…] Christophe Ndi, a r\u00e9v\u00e9l\u00e9 un v\u00e9ritable professionnalisme de l\u2019animation digitale au travers de ce groupe Facebook* qui r\u00e9unit d\u00e9sormais 11 000 membres. Soutenu par la CFE-CGC Orange, il est par ailleurs entendu que ce groupe est asyndical et apolitique\u2026 qui sert la m\u00eame cause que les militants et les repr\u00e9sentants du personnel.<\/p>\n

[…] La recette du succ\u00e8s est aussi et sans aucun doute dans la personnalisation de la relation sur le r\u00e9seau social<\/strong> : Christophe Ndi et ses mod\u00e9rateurs sont identifi\u00e9s par les membres du groupe, ce qui humanise la relation et personnifie l\u2019outil de communication.
D\u2019ailleurs, \u00e0 titre d\u2019exemple, sur les r\u00e9seaux sociaux, les comptes personnels de S\u00e9bastien Crozier r\u00e9unissent plus du double d\u2019abonn\u00e9s que les comptes du syndicat lui-m\u00eame..<\/p>\n

*\u00ab Tu sais que tu bosses chez Orange quand\u2026<\/em> \u00bb<\/p>\n

Trouver une formation CE<\/a> – Philippine Arnal-Roux -5\/10\/2018<\/p>\n","protected":false},"excerpt":{"rendered":"

Comment les syndicats et les \u00e9lus du personnel se sont-ils appropri\u00e9s les outils num\u00e9riques pour communiquer avec des salari\u00e9s d\u00e9j\u00e0 inond\u00e9s d\u2019informations ? Entre le \u00ab live \u00bb et le bon vieux tract, […]<\/p>\n","protected":false},"author":1,"featured_media":9952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-9953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue-de-presse"],"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/facebook_cfecgc_orange-150x150.jpg",150,150,true],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/facebook_cfecgc_orange.jpg",541,300,false]},"categories_names":{"121":{"name":"Dans les m\u00e9dias","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/presse\/revue-de-presse\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/facebook_cfecgc_orange-150x150.jpg",150,150,true],"cvmm-medium":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/facebook_cfecgc_orange.jpg",300,166,false],"cvmm-medium-plus":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/facebook_cfecgc_orange.jpg",305,169,false],"cvmm-portrait":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/facebook_cfecgc_orange.jpg",400,222,false],"cvmm-medium-square":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/facebook_cfecgc_orange.jpg",541,300,false],"cvmm-large":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/facebook_cfecgc_orange.jpg",541,300,false],"cvmm-small":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/facebook_cfecgc_orange.jpg",130,72,false],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/facebook_cfecgc_orange.jpg",541,300,false]},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/9953","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=9953"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/9953\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media\/9952"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=9953"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=9953"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=9953"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}