{"id":9955,"date":"2018-10-16T13:12:50","date_gmt":"2018-10-16T13:12:50","guid":{"rendered":"http:\/\/localhost:8080\/?p=9955"},"modified":"2018-10-16T13:12:50","modified_gmt":"2018-10-16T13:12:50","slug":"syndicats-d-entreprise-comment-toucher-des-salaries-satures-miroir-social","status":"publish","type":"post","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/2018\/10\/16\/syndicats-d-entreprise-comment-toucher-des-salaries-satures-miroir-social\/","title":{"rendered":"Syndicats d\u2019entreprise : comment toucher des salari\u00e9s satur\u00e9s – Miroir Social"},"content":{"rendered":"

\"email<\/strong><\/p>\n

\n

photo Ribkhan via Pixabay<\/a><\/p>\n<\/figure>\n

Face \u00e0 des salari\u00e9s qui n\u2019arrivent plus \u00e0 traiter leurs e-mails et les moyens d\u2019information des directions, quelles sont les strat\u00e9gies des syndicats pour toucher les salari\u00e9s ?
 Retour sur l\u2019atelier \u00ab les \u00e9lus parlent aux \u00e9lus \u00bb organis\u00e9 par Miroir Social en partenariat avec Impact \u00c9tudes o\u00f9 les repr\u00e9sentants syndicaux de 6 entreprises (Orange, Accenture, Worldline, Maif, HPE et IBM) ont expos\u00e9 leur approche.<\/strong><\/p>\n

[…]<\/p>\n

L\u2019\u00e9quipe de la CFE-CGC d\u2019Orange organise r\u00e9guli\u00e8rement des r\u00e9unions d\u2019information syndicale sur les sites
avec une bonne participation \u00e0 chaque fois (entre 30 et 40 salari\u00e9s). Mais aller \u00e0 la rencontre ne suffit pas, apr\u00e8s coup, il faut le faire savoir.<\/p>\n

[…] Les principaux contributeurs influenceurs du groupe priv\u00e9s sur Facebook de la communaut\u00e9 des Zagrums s\u2019av\u00e8rent \u00eatre des militants des principaux syndicats du groupe Orange.[…]<\/p>\n

\u00ab La communaut\u00e9 des Zagrums n\u2019est pas un levier d\u2019adh\u00e9sion ; elle permet d\u2019humaniser les syndicats car, derri\u00e8res les \u00e9tiquettes, se sont bien des gens qui s\u2019engagent \u00bb, commente S\u00e9bastien Crozier, pr\u00e9sident de la CFE-CGC d\u2019Orange.<\/p>\n

[…]<\/p>\n

Saturation oblige, le taux d\u2019ouverture des mailings du syndicat ont baiss\u00e9 de 20 % en dix ans, m\u00eame si un \u00ab
bon \u00bb e-mail reste ouvert par 40 % des gens. \u00ab Le taux d\u2019ouverture d\u00e9pend de notre capacit\u00e9 \u00e0 bien cibler les
e-mails que nous adressons. Cette ultra-sp\u00e9cialisation doit en revanche r\u00e9pondre aux r\u00e8gles sur le traitement
des donn\u00e9es personnelles \u00bb, pr\u00e9vient S\u00e9bastien Crozier. Ce ciblage se retrouve sur tous les canaux. C\u2019est le sens de la cr\u00e9ation d\u2019un compte twitter sp\u00e9cialis\u00e9 sur l\u2019actionnariat salari\u00e9 au nom de l\u2019Association de d\u00e9fense de l\u2019\u00e9pargne et de l\u2019actionnariat salari\u00e9 (ADEAS) \u00e0 l\u2019initiative de la CFE-CGC d\u2019Orange. […]<\/p>\n

Miroir social <\/a>(pour les abonn\u00e9s) – Rodolphe Helderl\u00e9 – 09\/10\/2018<\/p>\n

<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

photo Ribkhan via Pixabay Face \u00e0 des salari\u00e9s qui n\u2019arrivent plus \u00e0 traiter leurs e-mails et les moyens d\u2019information des directions, quelles sont les strat\u00e9gies des syndicats pour toucher les […]<\/p>\n","protected":false},"author":1,"featured_media":9954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[121],"tags":[],"class_list":["post-9955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-revue-de-presse"],"blog_post_layout_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/email-3249062_640-150x150.png",150,150,true],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/email-3249062_640.png",640,358,false]},"categories_names":{"121":{"name":"Dans les m\u00e9dias","link":"https:\/\/dev.cfecgc-orange.app\/index.php\/category\/presse\/revue-de-presse\/"}},"tags_names":[],"comments_number":"0","wpmagazine_modules_featured_media_urls":{"thumbnail":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/email-3249062_640-150x150.png",150,150,true],"cvmm-medium":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/email-3249062_640.png",300,168,false],"cvmm-medium-plus":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/email-3249062_640.png",305,171,false],"cvmm-portrait":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/email-3249062_640.png",400,224,false],"cvmm-medium-square":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/email-3249062_640.png",600,336,false],"cvmm-large":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/email-3249062_640.png",640,358,false],"cvmm-small":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/email-3249062_640.png",130,73,false],"full":["https:\/\/dev.cfecgc-orange.app\/wp-content\/uploads\/2018\/10\/email-3249062_640.png",640,358,false]},"_links":{"self":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/9955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/comments?post=9955"}],"version-history":[{"count":0,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/posts\/9955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media\/9954"}],"wp:attachment":[{"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/media?parent=9955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/categories?post=9955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.cfecgc-orange.app\/index.php\/wp-json\/wp\/v2\/tags?post=9955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}